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Publication or Company Linkwell Health
Job Title Integrated Marketing Manager
Industry B2B Publishing, Internet/Online/New Media, Marketing, Mobile
Salary Leave Blank
Benefits 401K/403B, Bonuses, Dental, Health, Stock/Options
Job Duration Full Time
Job Location New York, NY
Job Requirements ESSENTIAL FUNCTIONS / RESPONSIBILITIES
• Package scalable and relevant programs that integrate Linkwell Health’s direct mail, digital, mobile, and email capabilities into an integrated offering
• Work with sales team and vendors to effectively measure and report campaign results
• Create scalable presentations, proposal templates, and sales tools
• Interface with production team to manage program timelines
• Express the value of Linkwell Health’s various programs through case studies
• Attend sales meetings to understand the market, client needs, and challenges
• Work on implementation process to refine program elements
• Collaborate with internal teams to launch new products and support existing products
• Identify new product opportunities and determine the return on investment

KNOWLEDGE, SKILLS, ABILITIES, QUALIFICATIONS:
• Bachelor’s degree
• 2+ years agency, media, or marketing experience
• Strong work ethic and insatiable appetite to learn
• Superior time management skills and capacity to manage multiple projects with tight deadlines
• Meticulous attention to detail
• Flexibility and the ability to learn new skills quickly
• Strong oral and written communication skills
• Understanding of the advertising landscape and use of data to drive value
• Ability to work independently and think strategically
• Research experience a plus
About Our Company Linkwell Health is looking for an Integrated Marketing Manager who is excited about the opportunity to be part of a startup that sits at the dynamic intersection of consumer behavior, healthcare providers, consumer products, and retailers. The ideal candidate will have experience in both print and digital advertising. The Integrated Marketing Manager is responsible for scalable development of Linkwell Health’s marketing process. The Integrated Marketing Manager will take feedback from the market and translate it into product opportunities, creative briefs, and tangible assets. This requires an understanding and articulation of the market and the creation of tools to express the value proposition of Linkwell’s programs. This position will interface heavily with the Brand Sales Team, Production, and Product to effectively design and implement key sponsorship programs.
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