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 Director of Audience Development send this job to a friend 
Publication or Company OneMinuteNews
Job Title Director of Audience Development
Industry Entertainment, Internet/Online/New Media, Marketing, Social Media, TV/Cable, Online Video, Social Media, News
Salary Very Competitive
Benefits Telecommute Policy
Job Duration Full Time
Job Location Greenville, SC
Job Requirements The Director of Audience Development will develop and implement a social media marketing and video outreach strategy aimed at quickly accelerating video views on OMN's YouTube Channel and increasing referral traffic from social platforms, search and OMN partners like BuzzFeed, Grab Networks, Dailymotion, and Upworthy. This position is responsible for overseeing the execution of strategic social media and marketing initiatives (includes new content creation) related to these platforms, including but not limited to: Facebook, Twitter, Pinterest, YouTube, Tumblr, Viggle, DIGG, Google+, Tumbler, Fark, StumbleUpon, Reddit, forums, wikis, blogs and all emerging social platforms. This specialist also develops and executes viral publicity and promotion campaigns and integrates interactive media into social media platforms.

We are looking for a dynamic social media specialist who is passionate and excited about the future of news and online video and wants to take a major role in shaping it.

Key Responsibilities

+ Grow OMN's audience by promoting content on social media channels, the blogosphere, bookmarking sites and forums to keep One Minute News top-of-mind with current and potential viewers.

+ Drive referral traffic from blogs and well-trafficked sites, including content verticals that that will best speak to each video's objectives and maximize viral bang for the buck.

+ Work hand-in-hand with OMN's executive producer and talent by curating and creating valuable updates and content - taking a proactive role in forums and groups, and developing additional strategies to measurably increase video views.

+ Help OMN optimize newscasts for social sharing and identify newscasts that have the greatest potential to spread online. OMN thinks about "virality" as a product of the sharability of the source content and the clickability of the content's packaging (i.e., headline, thumbnail, etc.).

+ Build campaigns and translate social media into performance metrics using market intelligence

+ Develop innovative media content across all established social media platforms

+ Closely track referral traffic on each social network and provide a social referral breakdown. Analyze trends and impact on the brand using performance metrics. Note: OMN is more concerned about growing the video views per newscast than the growth/decline of the number of fans/followers.

+ Measure amount of user engagement with various categories of content - and help identify what headlines, thumbnails, etc. work best and key attributes of the most referred newscasts.

Basic Qualifications

+ 2+ years of progressively complex digital marketing (including social media) experience
+ Bachelor degree is required
+ Prior social media experience
+ Prior experience using performance measurement tools and metrics
+ Prior experience using Microsoft Office, Word, Excel, PowerPoint and Outlook
+ Prior digital news or media and online video experience a plus

Other Characteristics/Competencies

+ Must be able to handle heavy writing responsibilities on tight deadlines with the ability to generate content for social platforms on a daily basis

+ Solid understanding of social media universe

+ Strong familiarity with best practices related to online and social content promotions

+ Must have the ability to meet and adapt to changing industry demands; be flexible and able to balance multiple projects/priorities on a tight budget and time frame (ability to perform and adjust under pressure); have a strong appreciation for the competitive 24/7 digital rhythm of news; as well as a strong instinct for news.

About Our Company About One Minute News ("OMN")

One Minute News, a new news channel on YouTube, is the premier source for "quick and sharable news commentary and insight for Millennials. With valuable content featuring the best young journalists in the country from leading TV networks, One Minute News is positioned to capitalize on Millennials' need for news coverage by not only providing content they crave - covering trending news, entertainment, politics, technology and lifestyle - but also meeting them on their stomping grounds of tablets, smartphones and social media platforms. Visit One Minute News at http://www.youtube.com/OneMinuteNews

OMN is currently based in beautiful Greenville, SC with plans to relocate to the New York City area.
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