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 Digital and Interactive Marketing Manager send this job to a friend 
Publication or Company Advanstar
Job Title Digital and Interactive Marketing Manager
Industry B2B Publishing, Marketing
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location North Olmsted, OH
Job Requirements Success is....
Your Incentive. Your Motivation. Your Reward!

Advanstar Dental Media, publisher of the industry-leading print and online titles, Dental Products Report and Dental Lab Products, has a unique opportunity for a dynamic, talented, detail-oriented Digital and Interactive Marketing Manager to develop online lead-generation programs that deliver results for our advertisers and our internal brands. If you are motivated, results-oriented professional who is driven to achieve, then our collective motivation is the same as your reward: Success!

Together with our advertising partners, you will integrate website content, e-mail, social media, landing pages, video and inbound marketing services to create and generate multimedia content that pulls our readers into content funnels and converts interest into qualified leads. You will work closely with a cross functional team that includes sales, marketing, design and content staff to execute best-of-class programs that deliver results for our advertisers.

Our ideal candidate will have a Bachelor's degree in Marketing or a related field or equivalent in work experience, with at least two years of progressive experience on a digital publication/website, digital marketing agency or digitally-focused internal marketing department. Proven experience with HubSpot is particularly valuable.

In addition, you will have a deep understanding of inbound marketing and lead-nurturing. Web analytics, SEO skills and proficiency in content management systems required. Social media creation, management and analytics are key to our business and your success. Strong writing and copyediting skills are required, along with proficiency in, or the ability to learn and use, video editing software, landing page creation, and digital marketing tools such as HubSpot. To be successful, you will have excellent organization and communication skills and the ability to marshal internal and external creative teams and execute in a deadline-oriented environment.

Qualified candidates are invited to submit resume and cover letter, clearly outlining your experience with lead generation programs, to jobsclev@advanstar.com.

We are a dynamic, achievement-based environment offering a competitive compensation and benefits package that includes health/dental/vision insurance, LTD, 401K, an onsite cafeteria and more. Check us out at www.advanstar.com.

About Our Company Advanstar Communications Inc. serves business professionals and consumers in the Fashion, Life Sciences and Powersports industries with its portfolio of 143 events, 54 publications and directories, 253 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to Connect Our Customers With Theirs. Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.
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