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Publication or Company BRIC Arts | Media | Bklyn
Job Title Marketing Manager, Community Media
Industry Marketing, Non-profit, Social Media, TV/Cable
Salary
Benefits
Job Duration Full Time
Job Location Brooklyn, NY
Job Requirements Title: Marketing Manager
Program: Community Media
Supervisor: Associate Director of Marketing, Community Media
Full-time/Part-time: Full-time
Exempt/Non Exempt: Exempt
Deadline to Apply: Open until filled.

BRIC is the community access television organization for Brooklyn. Its community media programs offer residents free access to media production facilities and equipment and low-cost media education through the Brooklyn Center for Media Education. BRIC's community media programming also includes three programming initiatives aired on the 4-channel BCAT-TV Network: community-produced Brooklyn Free Speech TV; BRIC-produced, Brooklyn-focused Brooklyn Independent Television; and Brooklyn Bulletin Board, a 24/7 looping announcement service used by Brooklyn non-profits.

Purpose of Position: The Marketing Manager will report to the Associate Director of Marketing and be responsible for implementing a strategic marketing plan to build awareness of BRIC's community media initiatives, increase usage of media services, and expand viewership.

Essential Duties & Responsibilities
- Execution of a programmatic marketing plan that employs a full mix of print and online advertising, event marketing;
- Oversee online marketing including providing content for website; writing copy for weekly and monthly e-blasts;
- Conceive of social media strategy with editorial calendar and content for social media networks including Twitter, Facebook, YouTube, Flickr, blogs and similar platforms;
- Integrate social media strategies into TV programming in order to facilitate viewer engagement:
* Assist with coordination of and social interaction during live editorial events (e.g. live chats, calls for user-submitted content, etc.)
* Help engage viewers in writing comments and posting on social media platforms (Facebook, Twitter, YouTube, etc.)
* Monitor comments and post on platforms
- Responsible for scheduling and trafficking of all print, display and online advertising;
- Write copy and oversee the creation of printed materials, including quarterly CNG program inserts, education brochures, flyers, and weekly ads; take photographs to incorporate into written material and platforms;
- Coordinate with BRIC's graphic designer on creative production of printed marketing materials;
- Write marketing copy for TV programs and sponsorship material;
- Plan community events and special events; coordinate and attend street fairs;
- Attend marketing team meetings and report on activities and programs in community media, and actively contribute to resource sharing among marketing team members; work collaboratively with marketing team on BRIC-wide marketing strategy;
- Other duties as assigned.

Education/Experience
- Bachelor's degree in Communications or related field.
- A minimum of 3 years experience in marketing in a media organization.
- Experience in managing content for digital platforms including websites, blogs, and social media.
- Experience with Microsoft office suite; Adobe Photoshop, video editing software, InDesign and Illustrator also desirable.

Skills Required
- Fluency in graphic design process with excellent writing, editing and oral communication skills.
- Computer proficiency in Microsoft Office Suite.
- Knowledge of HTML a plus.

Schedule
Full-time position with full benefits package.
About Our Company BRIC Arts | Media | Bklyn is a multi-disciplinary non-profit dedicated to presenting art and media programs that reflect Brooklynís creativity and diversity. BRIC also provides resources to launch, nurture and showcase artists and media makers. All of BRICís offerings are free or low cost, to advance access to and understanding of arts and media. Each year, upwards of one million people in Brooklyn and citywide are served through BRICís programs. Learn more at bricartsmedia.org.
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