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Publication or Company AOL, Inc
Job Title Senior Manager, Consumer Marketing
Industry Internet/Online/New Media
Salary
Benefits
Job Duration Full Time
Job Location San Francisco, CA
Job Requirements The Senior Marketing Managerís main objective is to drive consumer adoption and growth of the AOL brands and products. The Senior Marketing Manager works as a supportive role to the Director, providing a team-based approach to consumer marketing. The role requires being able to direct and individually complete tasks that are both analytical and creative in nature.

The Senior Marketing Manager will work from AOLís San Francisco office, and is someone who has his/her finger in the pulse of the start-up and VC community.

Essential Duties and Responsibilities:

- Develop and execute online and offline marketing campaigns that are effective in driving consumer adaptation and growth of AOL brands and products
- Act as liaison between various internal marketing groups as well as product developers, editors and managers
- Source and share metrics and consumer data through marketing plans and directly with stakeholders
- Complete in-depth performance analysis and recommendations for growth on an ongoing basis
- Develop partner and barter relationships with external organizations
- Support Director in developing growth plans and long term program strategy

Skills:

- Expert working knowledge in online and offline consumer marketing
- Experience leading consumer facing events and activations
- Ability to establish and maintain effective working relationships with managers, direct reports, and members of other departments
- Possess strong leadership, communication (both verbal and written), and exchange information with others clearly and concisely
- Ability to respond to frequent demands of multiple customers (internal and external).

Desired Characteristics:

- Detail orientated
- Internet savvy
- Ability to operate both analytically and creatively
- Strong leadership and motivational skills
- Strong communication skills (verbal and written)
- Interest in working within a rapidly changing industry
- Open to learning and taking a proactive approach within a senior role

Education / Experience:

- Bachelorís degree in related discipline OR,
- 5 - 8 years of related experience
- MBA or graduate degree in related discipline is a plus
- Omniture Analytics Certification is a plus
- Potential travel required (10 -20%)

About AOL:

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOLís business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOLís owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOLís consumer offerings.

AOL is an equal opportunity employer and does not discriminate on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other classification prescribed by applicable law.

About Our Company About AOL: At AOL weíre focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.

AOL is an equal opportunity employer and does not discriminate on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other classification prescribed by applicable law.
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