| Marketing Associate, E-Commerce |
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| Publication or Company |
XO Group Inc. |
| Job Title |
Marketing Associate, E-Commerce |
| Industry |
Internet/Online/New Media, Magazine Publishing, Marketing, Social Media |
| Salary |
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| Benefits |
Dental, Health |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
The E-Commerce Marketing Associate position integrates elements of email, affiliate, and social media marketing.
The ideal candidate:
• Has 1-2 years experience supporting email, affiliate, or social media marketing (and is eager to learn about the others).
• Has proven skills in copywriting, Excel, and HTML.
• Is fantastic at handling multiple simultaneous projects.
Responsibilities:
• Support email marketing team with reporting and analysis, particularly with analyzing performance of varying strategies (including subject lines, template tests, etc.).
o Related skills and systems: HTML, Responsys Interact, Google Analytics
• Support affiliate marketing programs for The Knot Wedding Shop and American Bridal with reporting, publisher outreach, and promotions.
o Related skills and systems: Affiliate marketing, copywriting, HTML
• Create social media strategy for E-Commerce promotions and execute in conjunction with the social/community team.
• Support E-Commerce department with additional marketing initiatives as needed. |
| About Our Company |
XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), formerly The Knot Inc., is the premier media and technology company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump and Ijie.com. XO Group is recognized by the industry for being innovative in all media from the web to social media and mobile, magazines and books, and video and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City. |
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