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Publication or Company WGBH
Job Title Marketing Manager
Industry Marketing
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Boston, MA
Job Requirements Reporting to the Director of Marketing, the Marketing Manager is responsible for executing the strategies for building market awareness of corporate sponsorship opportunities for WGBH’s national television productions, and providing marketing support for sales efforts. Duties include: • Creation and updating of all collateral marketing materials (power point presentations and one-sheets) • Collaborating with sales personnel and assistants on special requests • Managing on line ad campaigns, email marketing and paid search • Lead liaison with production unit for latest production related information • Partnering with production units to develop and implement “big ideas” for leveraging sponsorship • Management of SGPTV sales website, insuring information is updated • Provide point of contact for outside production partners around all marketing materials

Skills Required:
Experience in television, media, advertising agency, corporate marketing communications or media sales a strong plus. Proven record of managing and executing complex marketing campaigns. Strong skills in marketing and promotional writing, building cross departmental relationships, managing materials for the web and using HTML communications. Proficiency in Microsoft Office Applications. Content Management software for web applications, InDesign, video editing a plus.

Educational Requirements
3-5 years experience required; 5-10 years experience preferred.

Please apply online via the WGBH career’s page at: http://www.wgbh.org/about/employmentOpportunities.cfm
About Our Company WGBH is PBS's single largest producer of content for television (prime-time and childrens' programs) and the Web. Some of your favorite series and websites Nova, Masterpiece, Frontline, Antiques Roadshow, Curious George, Arthur, and The Victory Garden, to name a few are produced here in our Boston studios. WGBH also is a major supplier of programs heard nationally on public radio, including The World. And were a pioneer in educational multimedia and in media access technologies for people with hearing or vision loss.

Department Description:
The Corporate Sponsorship division is charged with securing corporate funding in support of WGBH’s national productions and local media services, by raising awareness in the marketplace of WGBH productions and services as marketing solutions. Internally this is coordinated through the Sponsorship Group for Public Television (SGPTV) and Local Corporate Sponsorship (LCS).
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