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 Associate Director, Integrated Marketing Solutions send this job to a friend 
Publication or Company Alloy Digital
Job Title Associate Director, Integrated Marketing Solutions
Industry Internet/Online/New Media
Salary
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Los Angeles, CA
Job Requirements Associate Director, Integrate Marketing Solutions is part of the Integrated Marketing solutions Group, reporting to EVP, Marketing Solutions & Planning, and supporting the West Coast Sales effort with national responsibilities. The Integrated Marketing Solutions Group is the department responsible for building Alloy Digital market positioning and the creation/development of all sponsor/advertiser programs/proposals and media plans which are sold by the national sales team.

Associate Director, Integrate Marketing Solutions will be responsible for generation of proposals and pitches for West Coast sales with additional responsibility to cover other territories as needed. He/she will build comprehensive and strategic solutions that effectively meet client’s business objectives, deliver on current digital trends and drive highest possible profit for our company. This position will have a focus on the entertainment (movies/TV) categories, and its desired that applicants should have some entertainment experience.

It is essential that candidates for this role boast experience in digital media marketing, preferably having worked directly with sponsored/media-based programs, and has the ability to generate strong concepts based on brand and business objectives. He/she must be able to communicate concepts coherently to a project team and champion them with an account manager and client. Interest and ability to present concepts at client meetings is required.

Following are some of the attributes and responsibilities essential to Associate Director, Integrate Marketing Solutions:

•Understanding of digital media, content and latest trends
•Develop cutting edge creative concepts for media programs that meet client objectives.
•Ability to understand marketing communication objectives and assist in the strategic solution.
•Facilitate articulation of client’s business requirements and business goals, then translate them into innovative and aesthetic consumer experiences.
About Our Company Alloy Digital reaches over 70 million young consumers every month through its network of premium, highly trafficked and monitored websites. As part of Alloy Media + Marketing, a youth industry leader with more than 30 years experience, our breadth of programming and knowledge in youth and young adult marketing is unparalleled. We can extend your message beyond the digital space through established media platforms that connect with consumers as they move throughout their day. Your brand message reaches the right audience - kids, teens, college students and young adults - in the right place, at the right time.
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