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| Publication or Company |
Everyday Health |
| Job Title |
Search Marketing Manager |
| Industry |
Internet/Online/New Media |
| Salary |
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| Benefits |
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| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
Responsibilities:
Manage a rapidly growing annual paid search marketing budget with focus on patient lead generation for physician clients
Oversee a team of individuals in the India office to assist with campaign creation, launch and optimization
Oversee creation of landing sites and help drive content strategy
Launch, monitor, and optimize campaigns
Act as Liaison with Engine and Vendor reps and manage relationship for EH with these contacts
Develop, manage, and coordinate campaign strategies
Facilitate and manage forecasting, budgeting/pacing, campaign creation and optimization
o Create and distribute regular reporting on all paid search metrics, including pacing, costs, volume, placement, keywords, and copy testing
Work with Account team to set specific campaign ROI/budget goals and communicate to execution teams to ensure campaign work is built on time and on strategy
Formulate and implement bidding strategies to meet ROI goals and then implement those strategies
Analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals
Continuously recommend ideas/strategies/tactics and formulate campaign optimization plans with the project team
Direct the creation of ad copy for use in copy testing
Work cross functionally with the Management, Content, Design, Web Development, and Technology teams to optimize for Organic Search: template design, page construction, meta tag placement, keyword density, link architecture and structure, page naming conventions, content, SEO copywriting effectiveness, and overall spider friendliness of the Waterfront Media network of sites
Employ quality assurance principles to ensure campaigns are launched and operating as planned
Stay abreast of new tools, trends, and best practices in the search industr
Qualifications
A minimum of 3 years managing SEM campaigns on Google, Yahoo and Bing
Experience with Google Analytics and 3rd party bid management tools a must
Experience in developing, implementing, and managing SEO operations a plus
Ability to collaborate as a team as well as to work independently
Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
High attention to detail
Strong analytical skills and business acumen
Good communication and interpersonal skills
Ability to multi-task while meeting tight deadlines
Strong problem solving and troubleshooting skills
Solid project management skills and cross functional coordination experience
Bachelors degree required
Google AdWords Certified a plus
Experience with Kenshoo Local or Kenshoo a plus
Advanced to expert excel skills
Knowledge of HTML a plus
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| About Our Company |
Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
At Everyday Health, we foster a cooperative and lively environment that encourages new ideas and forward thinking, and we value our employees and support their development. We work hard, but we work together to create a website experience that helps our audience live healthier lives every day and we have fun while we do it!
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