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Publication or Company Bloomberg LP
Job Title Search Optimization Lead
Industry Internet/Online/New Media
Salary Leave Blank
Job Duration Full Time
Job Location New York, NY
Job Requirements The Role
This person will be responsible for search referral growth for all Consumer Bloomberg News properties including Bloomberg.com and Businessweek.com. They will work closely with Editorial, Product, Design, Engineering, Marketing and Analytics teams and be held responsible for generating and monitoring overall search engine performance.

Responsibilities include:
-Optimize on-site content for maximum visibility and ranking in search engines - including html code, site architecture, navigation, page layout, and design
-Provide guidance on page names and design conventions for new and existing web pages including mobile and multimedia
-Report on competitive keyword ranking, link analysis, search traffic referrals and other trends
-Stay updated on search algorithms and continuously apply the latest SEO techniques to the site
-Be lead point person with search engines to ensure sitemaps are submitted properly
-Work with Edit and Product teams on new projects, so they are optimized for search engines
-Run Edit training on keyword discovery and competitive keyword strategies
-Stay apprised and evangelize the latest search trends & search words that lead to our sites
-Generate monthly SEO Dashboards for upper management
-Educate various stakeholders on SEO Best Practices, including Business Development, Mobile, Marketing, Product & Design, R&D, Video, Edit
-Stay updated on the latest SEO developments including technical audits and evaluation

-3+ years of recent and relevant experience in search optimization, proven ability to achieve improved search rankings, preferably on multinational domains
-3+ years of recent and relevant experience with online publishing, preferably news.
-Proven communication, management skills navigating an organization effectively to get their priorities executed.
-Working knowledge of html, JavaScript and other programming languages, can effectively communicate with and drive changes with development teams.
-Proficient in website analytic tracking systems such as comScore and Google Analytics.
-Proficient with Google Webmaster Tools, keeps up with latest Google and other search engine algorithm changes, releases, rule updates.
-Self-motivated with the ability to handle multiple products across multiple teams
About Our Company The Company
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength - delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg's enterprise solutions build on the company's core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world.

Bloomberg is an equal opportunity/affirmative action employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.
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