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 Product Marketing Manager send this job to a friend 
Publication or Company Oddcast Inc.
Job Title Product Marketing Manager
Industry Internet/Online/New Media, Marketing, Mobile, Social App Gaming, Social Media, Web Development, NY
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Description
The Product Marketing Manager is responsible for the development and execution of the overall marketing strategy to drive the revenue growth for Oddcast web properties and products. This key role encompasses overall responsibility for communication, creative, and product-related efforts aimed at accelerating customer acquisition and enhancing customer retention. The Product Marketing Manager also owns utilization & optimization of marketing budgets critical to the growth of the business. This is a hands-on position.

Responsibilities

Work closely with CEO to refine & execute strategy for the business including product specifications, positioning, pricing and distribution strategies
Create product specifications & collaborate with engineers to refine and enhance product features and usability
Develop and execute cost-effective media buy programs integrating display ads, search marketing, emails and social media to drive customer acquisition across multiple products. Manage, optimize, and scale a monthly budget of approximately $20K.
Monitor and analyze key performance indicators (e.g. revenue, account growth, churn rate, lifetime value) & website metrics; derive actionable insights.
Lead in-house communication programs; grow and segment in-house mailing list to send newsletters, promotions, account-related messages
Direct internal and external creative force to develop a wide range of marketing material including campaign creative, landing pages, and advertorials
Manage the website and online store; use analytics to analyze and optimize performance

Qualifications:

2+ years of relevant experience.
MBA with marketing focus preferred
Experience with online direct-response marketing, such as media buys, search engine marketing, web analytics, etc.
Knowledge of marketing metrics (e.g. CPA, CPM, CTR, ROI, conversion rate, churn)
Familiarity with web-based subscription products, experience with product specification, a good eye for UI and design.
Strong analytical and problem-solving ability is a must
Strong communication skills are essential with an emphasis on writing.
The qualified candidate will be a hard-working self-starter who can hit the ground running!
About Our Company Oddcast is a media technology company building user generated high visibility and high trafficked rich media applications. Join a small group of casual, yet highly professionals pushing the envelope, deploying new products.
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