|Publication or Company
||Mediaplanet Social Media & Marketing
||Social Media & Marketing Manager
||Magazine Publishing, Newspapers, Other Publishing, Sales/Advertising Sales, Social Media
||Bonuses, Dental, Health
||New York, NY
> Implement and develop the social media strategy for Mediaplanet North America (NA) and online distribution of our publications,
> Lead in defining the policy and procedures,
> Develop educational training tools on social media for internal use on management and operational level,
> Execute all Social Media Strategies developed by the Project Managers for their publications in NA,
> Gather and distribute relevant content from publishers in a timely fashion,
> Work with multiple departments spread out over several offices in NA.
> Report directly to the General Manager of North America and work closely with the Head of NA Production and Operations.
> Work in direct contact with all the Managing Directors of the four NA offices, as well as one additional representative from each office.
General Social Media
> Build followers and fan-base on all social media platforms,
> Announce new publications and tease upcoming publications,
> Generate original, newsworthy real-time updates that adhere to the Mediaplanet “persona”,
> Spark conversations with fan-base and promote interaction with readers.
> Collect data and execute analysis of online readership,
> Find the appropriate online vehicals for reaching our publications’ target audiences, and establish partnerships with these parties.
> Ensure that the Mediaplanet brand is positivly portayed and well represented online,
> Maintain company profile on websites such as LinkedIn and Glassdoor,
> Demonstrate a good understanding and excution of SEO.
> BS/BA degree from an accredited college or university and approximately three (3) years of experience in advertising, communications, marketing, or PR.
> Knowledge of graphic design best practices and principles for both print and web projects
> Strong technical background with advanced computer skills> A solid understanding of ethical search engine optimization techniques
> Demonstrated experience and a passion for the social technology universe
> Experience with online monitoring and measurement platforms.
> Data, analytics, and metrics oriented
Your Communication Skills
> Strong leadership capabilities and strong interpersonal skills,
> Strong communication and presentation skills,
> Excellent written and verbal communication skills,
> Ability to work independently and as a member of a team,
> Be able to develop and maintain strong working relationships with both internal and external stakeholders,
> Ability to work effectively under deadlines and juggle several assignments simultaneously,
> Comfortable working in an enviroenment that is sales and ROI driven,
> Ability to proactively and independently define plans and goals.
Your Technical Skills
>Experience using: Microsoft Word, Excel, PowerPoint, and Outlook 2007 or 2010
Adobe Design Suite CS4 or CS5 (Photoshop, InDesign, Illustrator, Dreamweaver, Flash)
> Strong understanding of HTML and CSS,
> Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems.
|About Our Company
||Mediaplanet connects readers and advertisers through independent and inspiring theme media publications—in more than 25 cities, 15 counties, 14 languages and 3 continents around the globe. We find the topics that matter most to our readers in the areas of health, business and finance, lifestyle, technology, and corporate social responsibility.
We then partner with top newspapers, websites, associations, celebrities, experts, journalists and clients to create straightforward, educational editorial and present it in an easy-to-read, engaging format.
Our stimulating editorial environment motivates readers to act—to do something about their problems and challenges. Our distribution channels are the most effective means for connecting our clients (our advertisers) with their targeted audience. In short, we turn engaged readers into new customers for our clients by turning interest into action.
In North America we have four (4) offices:, Vancouver, Toronto, Chicago and New York. We are currently looking for an experiences, energetic person to join our North American team as our Social Media & Marketing Manager. This position will be based in the NA headquarters, located in New York City.