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| Publication or Company |
Refinery29 |
| Job Title |
Sales Development Director |
| Industry |
Internet/Online/New Media, Sales/Advertising Sales |
| Salary |
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| Benefits |
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| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
Job Description
R29’s Director of Sales Development will partner with ad sales and commerce teams to design, execute and evaluate the success of scalable programs and partnerships that are aligned with the R29 brand and mission.
Demonstarting overall benefits and competitive advantages of R29's value proposition, audience segments, programs, and brand attributes to the marketplace
Developing scalable programs and opportunities for Advertising and Commerce teams
Determining how to create the greatest value for both a brand partner and Refinery29 through an optimal Advertising and Commerce mix
Building and maintaining key relationships with collaborating partners
Leading category analysis and narratives for the Advertising and Commerce departments
Creating presentations utilizing analytics to build story lines supporting company initiatives and revenue goals
Creating case studies and key takeaways from campaign performances and Commerce partnerships
Analyzing Commerce data to create a deep understanding of consumer purchase trends, cycles, and drivers
Working closely with the Ad Sales team to identify research needs on a weekly basis
Developing a brand new metric for program success involving the true impact of social amplification and ROI
Continuously updating the Media Kit with new research story lines
Continuously updating the Corporate Site with new key metrics
Creating industry weekly news flash reports across the company
Working closely with Marketing and Public Relations to understand and quantify the impact of press, syndication and partnerships
Qualifications
Musts. Please read carefully.
Minimum of seven years of experience in marketing research and digital analytics
Minimum of five years of experience in sales development and brand marketing in digital media
Proficient with @plan, comScore, Google analytics, social media tools, Klout and MS Office
Must have solid understanding and experience with ROI metrics and purchasing data
Exceptional communication, presentation, interpersonal and analytical skills
Project management skills
Successful track record as a leader and influencer
Ad sales or commerce experience
BS/BA degree; MBA preferred
Additional Information
Does this sound like you? Let us know why we should meet. For consideration, you must submit your resume, link to portfolio and salary requirement. |
| About Our Company |
Company Description
Refinery29 is the cornerstone of fashion, beauty, and shopping for a new generation. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion's finest. At Refinery29, great style isn't just a one-way obsession—it's a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything.
Take a sneak peek into our office: http://www.designsponge.com/2012/04/sneak-peek-refinery29-office.html
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