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Publication or Company The Garage Team Mazda
Job Title Digital Media Planner
Industry Advertising Agency, Internet/Online/New Media
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Costa Mesa, CA
Job Requirements The Garage Team Mazda is looking for two (2) strong digital media candidates for our Costa Mesa, CA office. The details of this position are as follows:

The Digital Planner develops objectives and strategies, plans and presentations under the supervision of the AMD. Responsible for the execution and day-to-day management of online campaigns.

Responsibilities:
• Initiate creative and innovative uses of digital media relevant to Client’s business
• Assist in the negotiation of annual contracts with vendors
• Maintain media plan including changes, budgeting, reporting and optimization
• Develop buy specs and reconcile budgets
• Update digital flowcharts
• Ensure creative team is apprised of changes to the placements in MediaVisor
• Craft post-campaign reports/decks
• Develop and foster strong relationships with media partners
• Stay apprised of industry standards, new media programs
• Evaluate media opportunities and provide solid and actionable POVs
• Investigate and utilize information from syndicated research sources
• Other duties and projects as assigned

Knowledge & Skills:
• Exceptional communication skills with ability to work closely/build relationships with client service and creative teams
• Solid understanding of online media planning, implementation and optimization
• Ability to analyze web metrics efficiently and provide campaign effectiveness reports to clients
• Analytical aptitude to gather and interpret reporting metrics from various sites
• Strong negotiation and attention to detail skills
• Ability to effectively multitask, handling various projects and deadlines simultaneously

Qualifications:
• Bachelor’s degree or equivalent experience
• Five years progressive media planning experience – at least two years Digital
• Proficiency with standard online media research & planning tools like MediaVisor, DART, ComScore, Nielsen NetRatings, DoubleClick and other media tools
• High proficiency in MS Office, especially Excel
• Ability to travel on occasion

About Our Company We're The Garage Team Mazda, a formidable creative enterprise with headquarters in the very heart of car culture; Orange County, CA. Founded on an unshakable and trusting partnership with Mazda, we're a skilled union of specialists and craftsmen up to our elbows in the grease and grime of innovative and imaginative marketing solutions.
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