emPowered by mediabistro post a job
 Director, Business Development and General Manager send this job to a friend 
Publication or Company Stratton Publishing & Marketing Inc.
Job Title Director, Business Development and General Manager
Industry B2B Publishing, Magazine Publishing, Business Development, Media
Salary Under $150K
Benefits 401K/403B, Bonuses, Flexible Hours, Health, Profit-Sharing
Job Duration Full Time
Job Location Alexandria, VA
Job Requirements Responsible for business development, marketing and overall company operations for growth. Works with President to seek new clients, grow business, develop proposals, and provide marketing outreach while ensuring smooth running office. Works for strong ROI in custom media and research/consulting projects. Includes particular focus in overseeing business operations of publications, especially sales, ensuring profitability and quality of consulting and research projects; and business development. Markets firm with prospects, at trade meetings, and other marketing opportunities to grow custom media, digital content development, consulting and research work.

Works with President and Custom Media Manager on business development and planning for company. Identifies sales opportunities and makes sales calls, client presentations, and is involved in marketing business at industry meetings. Researches and identifies business opportunities for business expansion, develops plans and markets to key sectors to expand business.

Responds to business inquiries and works with president to develop proposals

Maintains knowledge of the media/publishing and communications field, especially among associations, by developing and sustaining effective working relationships with leaders in publishing industry, advertising and marketing community, vendors (particularly emerging technologies), advertisers, agencies, etc; maintains a leadership presence and visibility in the media industry through active involvement in industry associations.

Oversees business operations and planning for custom media, consulting, and research business with bottom-line responsibility for businesses growth and development, working with and supporting president.

Responsible for managing operations for overall efficiencies and strong ROI. Works with custom media manger, publication account managers, sales reps, president, others to ensure high-quality and cost-effective operations, plus strong financial performance, establishing and monitoring progress toward publication goals and individual performance goals

Develops ad sales strategies, analyzes performance, provides overall coordination and direction to ensure goals are met/exceed expectations, establish and monitor budgets, and oversee performance for growth.

Balances profitability with highest level of professional quality to meet reader and client needs; maintains or improves revenues and profits. Seeks cost efficiencies and new technologic capabilities, while continuing to deliver profits without sacrificing quality. Works with account execs to create, manage, and oversee publication budgets.

Provides support and project management for consulting and research projects. Works with senior consultants and president. Provides consultation on various projects such as the launch of new publications, repositioning of existing publications, communication and publication audits.

Key Requirements:

Key Requirements:

-Proven publishing/media management, including print, digital, social, and business development experience. Experience working for custom media provider a plus.
-Financial management/oversight experience.
-Strong written and oral communications.
-Experience in b2b and association publishing/media preferred.
-Strong interpersonal skills.
-Interest in learning and helping to guide growth of established and highly regarded firm.
-Leadership and staff development skills.
About Our Company Stratton Publishing & Marketing Inc. is a growing custom media, consulting, and market research company. Located in Alexandria, Virginia, Stratton Publishing works with hundreds of associations nationwide, providing custom publishing and media solutions. Our team works with association clients to produce high-quality/high-value print and digital content for websites, magazines, and other media that meet reader needs, support association goals, and deliver a strong ROI.

Stratton's consulting and research division conducts strategic assessments and qualitative and quantitative research that lead to workable solutions to organizations' publishing and communications challenges
Return to job listings page