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Publication or Company The ONE Group
Job Title Social Media Manager
Industry Internet/Online/New Media, Marketing, Mobile, Public Relations, Social Media
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Duties:
- Collaborate with the Director of Marketing to implement the social media strategy for the company, and subsequently, each venue.
- Develop the voice of the TOG social media channels and create an editorial calendar for each venue.
- Work with graphic designers to ensure consistency in brand appearance on skins/walls of all social media channels.
- Drive the execution of social media channels (Facebook, Twitter, YouTube, LinkedIn, relevant blogs, etc.), including researching reviews, day-to-day updates and management of all social media engagements.
- Strategize with the marketing coordinators on promotional opportunities for each social media channel and each TOG venue.
- Analyze data for trends and meet with Director of Marketing to provide insights that result in recommended corrections to maintain a strong brand reputation.
- Develop strategies to utilize social media and Web 2.0 capabilities to promote the company, products and future launches..
- Be an advocate of the company in social media spaces, engaging in dialogues and responding where appropriate.
- Be vigilant with regard to user-generated reviews for all TOG venues, responding when appropriate.
- Work with marketing coordinators in each market to assist in real time social media engagement.
- Attend weekly venue meetings to update the team on promotions and statistics from the week prior.
- Conduct social media audits for competing restaurants.
- Work with the web developers to ensure social media tools are correctly implement on the TOG website.
- Collaborate with TOG partners to ensure excellent cross-promotion via social media channels.
- Monitor trends in social media tools, trends and applications.

- Bachelor's degree
- Two to three years experience in the social networking and community management field
- Previous experience in the hotel and restaurant industry highly preferred

- Strong project management and organizational skills
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr, etc.) and how they can be deployed in different scenarios
- Knowledge of blogging ecosystem
- Ability to effectively communicate information and ideas in written and verbal format
- Team player, with the confidence to take the lead and guide other departments when necessary
- Good technical understanding and able to pick up new tools quickly
- Have a good knowledge of Public relations, Marketing, and Community
About Our Company The ONE Group is a high-end hospitality company that develops, manages and operates a portfolio of luxury restaurants, lounges & bars. The ONE Group continues to expand its restaurant and lounge concepts, as well as its hotel hospitality operation, into major U.S. cities. Since introducing its first venue in January 2004, The ONE Group has opened more than two dozen hospitality venues across the U.S., currently operating or partnering with brands in 20 venues and five hotel services contracts.
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