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Publication or Company illy caffé North America, Inc.
Job Title E-Commerce Specialist
Industry Internet/Online/New Media, Marketing
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Rye Brook, NY
Job Requirements POSITION OBJECTIVE:
Support North American Direct-to-Consumer Channel in daily E-commerce site updates to maximize revenue and margin of channel. Includes setting up new products, offers, promotions, pricing, copy and images using Websphere Accelerator Tool. Work with E-Commerce Marketing Manager and Director on various online customer acquisition campaigns. Perform analyses of trend data using Google Analytics, Business Objects, and other analytics tools to provide ongoing reporting of e-store KPIs and overall business. Troubleshoot issues related to e-store and SalesCenter. Implement SEO solutions that increase the company’s web presence on Google and main search engines. Position based in N.A. headquarters in Rye Brook, NY (Westchester County, NY).

SUMMARY OF JOB RESPONSIBILITIES:


· Support testing and development of new enhancements/functionality for the global store platform, working with the direct channel teams to define scope, brief agencies, test output and fix bugs.
· Use IBM Websphere Accelerator tool to set up new products, new offers, product kits, uploads of images and copy for e-store.
· Maintain home page/offer tout management, ongoing updates of product upsells and cross sells throughout store based on performance.
· Work closely with Direct to Consumer team members to provide e-store support for offline and online advertising (acquisition and retention) efforts (print, email, search, affiliates, direct mail, catalog, etc.): includes landing pages, source codes and kit set ups.
· Obtain appropriate approvals for changes/additions to e-store prior to making live on site.
· Troubleshoot issues with orders and interfaces on e-store and work with external E-commerce maintenance vendor to resolve problems.
· Use Google Analytics, Business Objects, and Email Service Provider to analyze results of marketing activities, interpret data, and formulate recommendations to accelerate the growth of e-store performance and acquisition/retention-related efforts.
· Execute ad hoc reporting and list pulls. Troubleshoot any data anomalies/issues with IT.
· Optimize the site content for SEO to drive more traffic to the eSHOP. Develop and execute link building strategies. Manage back-links. Report/track on SEO performance.

JOB REQUIREMENTS:


•2-3 years Websphere Management Center or similar web content tool experience.
•2-3 years of experience with site functionality, website design, landing pages, and template design.
•2-3 years of experience marketing and merchandising for an E-commerce site and editing content and product descriptions.
•1-2 years of experience reporting and analyzing KPIs with Google Analytics, Coremetrics, Omniture or other web analytics software packages
•Knowledge and ability to learn and master new systems as business needs change
•Strong project management skills, attention to detail, ability to manage multiple projects at a time
•Bachelors Degree in Marketing, Digital Marketing or Business Information Systems
•Knowledge of SEO, link building, and back-link optimization, HTML coding, Photoshop, Mobile Marketing and/or Video Editing a plus


About Our Company illy caffé North America, Inc. is a subsidiary of illycaffé S.P.A. based in Trieste, Italy. For almost 80 years, illy has been recognized by coffee lovers to be the best coffee in the world and for providing small moments of pleasure in their daily lives. Our legendary blend of sustainably grown Arabica coffees, is known by consumers around the world in over 140 countries for it rich and distinctive taste and smooth, balanced flavor. It is sold in multiple distribution channels including cafes, hotels, retailers, restaurants, offices and online. illy’s culture is built on a shared passion for quality, teamwork, empowerment and innovation.

illycaffè is a global leader in sustainable development and was recently recognized as the world’s first company to receive the Det Norske Veritas (DNV) Responsible Supply Chain Process certification, attesting to the company’s long-running approach to sustainable production and its relations with stakeholders throughout the supply chain, particularly with green coffee suppliers. To learn more about illy visit us at www.illy.com
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