|Publication or Company
||New Harbinger Publications
||Director of Marketing
||401K/403B, Dental, Health, Stock/Options
Now in our 40th year of business, New Harbinger is committed to developing our brand and marketing our products both on and off line. This position was created to build upon our already well-known and respected brand and to fully integrate our digital/online and direct mail marketing strategies with traditional publicity campaigns.
We are seeking a seasoned, results-oriented, publishing professional with a deep understanding and passion for marketing, publicity, and publishing. This position requires an individual who has outstanding leadership skills, the ability to synthesize and analyze data, a profound understanding of digital marketing and social media, attention to detail, creativity, and the drive and enthusiasm to pull it all together.
Essential duties and responsibilities include:
Working with a team of 8 marketing and publicity professionals, oversee the development, execution, and coordination of 60 75 book/product marketing and publicity campaigns a year.
Develop strategic partnerships that leverage brand identity and increase overall visibility for both partners.
Oversee the development, execution, and coordination of 6-12 brand-building campaigns a year.
Grow and maintain our double-opt-in consumer data base
Work with 15 20 authors a year to build their platforms (online and offline)
Grow direct sales
Monitor sales and metrics associated with all campaigns
Develop and monitor website funnel analysis
Fully integrate publicity, marketing, and advertising for optimal sales
Work interdepartmentally to leverage our marketing and publicity efforts
Keep abreast of emerging technologies and work with our publication technology team to implement them
Previous experience working for a small to mid-size, niche publishing house
5-10 years experience in marketing or a related field
Proven team leader and motivational manager
Significant experience indirect mail, email, digital marketing, and social media with a proven track record of campaigns that resulted in sales
Proven track record of website merchandising campaigns that resulted in sales and/or opt-in list building
Knowledge of SEO and SEM
Ability to oversee and execute multiple projects and meet deadlines
Proven track record building a double opt-in email list
Exemplary communication and collaborative skills
Creative, energetic, detail oriented, and results/sales oriented
Bachelors degree in marketing or other related field
Sales, Marketing, and/or Publicity experience a plus
Please email your resume and cover letter, including salary requirements to:
Please, no phone calls
This is a full-time, on site position
|About Our Company
||New Harbinger Publications, a leading publisher of self-help and psychology books, is looking for a Director of Marketing to lead its Marketing team. Our offices are located in Oakland, CA. Please visit our website at www.newharbinger.com to learn more about our company and the types of books we publish.
New Harbinger Publications offers a competitive salary, excellent benefits package including medical, dental and vision coverage, 401k plan, Employee Stock Option Plan, paid vacation and sick leave, as well as a generous holiday schedule.