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 Manager, Digital Products send this job to a friend 
Publication or Company World Book, Inc.
Job Title Manager, Digital Products
Industry Other Publishing
Salary Competitive
Benefits 401K/403B, Health
Job Duration Full Time
Job Location Chicago, IL
Job Requirements QUALIFICATIONS:

* Bachelor’s degree from an accredited institution; 5+ years previous success in producing digital products and/or services at management level.
* Demonstrated drive to deliver exceptional products on time, on budget that succeed in the marketplace; demonstrated superior analytical and strategic-thinking skills that reveal an understanding of complex markets.
* Demonstrated leadership ability to energize staff, which represents diverse skills sets and varying needs for support and direction, and promote a highly productive environment through creativity and innovation to translate market needs into superior new products.
* Demonstrated project management and collaboration skills to work with and problem solve across multiple departments and to influence Company resources in support of digital strategy.
* Ability to articulate to internal and external audiences how digital products can improve learning.
* Highest business and work ethics.


Responsible to:

(i) develop strategy for digital products and services and collateral print products (based on research into and knowledge of the market and in collaboration with WB Marketing & Sales, International, Editorial, and Information Technology) generally of an educational and instructional nature, for K-12 students, post-secondary students, and professional development/continuing education in professions and trades;

(ii) evaluate financial viability of prospective products and services in collaboration with WB Finance & Accounting and design and execute approved production plans, employing internal resources and identifying and recruiting required ad hoc external resources;

(iii) manage and develop existing staff; identify staffing needs and recruit, develop, and monitor new staff.


1. Maintain understanding of worldwide English-speaking institutional and consumer marketplace for educational and instructional products and services, with reference to both purchasers (school administrators, teachers, librarians, parents) and end users (primary, secondary, post-secondary, adult learners).

2. Benchmark and track such competitors as free educational, informational, and instructional websites, providers of mobile-device apps and web-delivered services, and publishers of similar products in all formats. Monitor new technologies and market entrants. Track customer demands through analysis of past and incoming RFPs.

3. Guide the process to develop a digital product strategy which leverages World Book’s expansive editorial content, venerable brand, and global distribution channels to create profitable products for institutional, international and home markets. Products include World Book Online Reference Center, World Book Kids, World Book Concise and the worldbook.com e-commerce channels.

4. Monitor audience satisfaction with and maintains, revises, and expands the content and functionality of the World Book Web suite of informational and instructional products and services.

5. Leverage outside technologies and best practices to innovate new reference products that are educational, easy to use and fun. Monitor usage patterns and incorporates customer feedback into continual product improvement.

6. Apply evolving and new technologies and employs industry best practices to develop new informational and instructional products that prove to be appealing and effective. Monitor audience response and use feedback to revise existing products and propose new products.

7. Work hand in hand with World Book Editorial to leverage existing content in digital formats, scheduling content for optimal marketing and sales opportunities. Identify and fill content gaps both through internal sources as well as through outside content and technology partners. Oversee and direct editors who manage digital-only content.

8. Work closely with digital production staff, including software developers, architects, and system engineers to project manage initiatives.

9. Works with sales and marketing on go-to-market strategy (positioning, pricing, sales training, etc.) by providing a deep understanding of competitive strengths.



About Our Company Since 1917, World Book, Inc. has set the standard for providing accuracy, objectivity, and reliability in research materials for both children and adults. Based in Chicago, Illinois, World Book is an industry leader in the production of award-winning digital products, encyclopedias, and reference sources for the home and schools.

For over 90 years, World Book has been committed to publishing encyclopedias and other reference products that meet the highest standards of editorial excellence while keeping pace with the technological developments that define the computer age.

This commitment has culminated in the publication of the number-one selling print encyclopedia in the world, The World Book Encyclopedia, and market leading digital products including the World Book Online Reference Center. World Book publishes nearly 90 reference titles. Recent publications include World Book Student Discovery Encyclopedia, Animals of the World, World Book's Science & Nature Guides, Student Discovery Science Encyclopedia, Encyclopedia of Flags, Solar System & Space Exploration Library, Human Body Works, and Biographical Connections.
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