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Publication or Company Thompson & Bender
Job Title Account Executive
Industry Advertising Agency, Conferences/Events, Marketing, Public Relations, Social Media
Salary Leave Blank
Benefits 401K/403B, Health
Job Duration Full Time
Job Location Briarcliff Manor, NY
Job Requirements Work on specifically assigned accounts with the major objectives to be to:
1) Generate and be responsible for measuring the amount of continual and top-level media placements in appropriate media for accounts (as assigned).
2) Support any and all public relations/special events/press events or community relations events relative to the client and the accounts assigned.
3) Maintain and satisfy any and all assignments to achieve client satisfaction and to maintain a positive relationship with each client as assigned.

To achieve these goals specific tasks will include:
• Interviewing and developing story angles to attract media to accounts, write press releases and pitch letters and news advisories in a timely way and follow procedure to gain approval from client.
• Write all related materials including: speeches, ad copy, newsletter copy and other media correspondence including photo cut lines, brochures, media advisories, radio/TV commercials, etc. and any other assigned written work.
• Develop accurate, complete and updated media distribution lists for each “pitch” including news advisories, pitch letters, and news release mailings.
• Work with staff to write all elements of press kits, assemble and review for accuracy.
• Maintain social media accounts for clients as needed, including but not limited to Facebook, Twitter, Pinterest, LinkedIn, etc.
• Responsible for the timely follow-up by phone, in writing and in some cases in person to reporters, editors, writers for media coverage.
• Coordinate and execute overall communications and public relations strategies for accounts.
• Schedule and attend ALL client meetings.
• Interface with clients on a daily basis to ensure the quality and quantity of work is achieved and that all clients’ needs are being met in a timely manner.
• Support and execute all aspects of special events on behalf of client, i.e.: press conferences, luncheons, ribbon cuttings, photo opportunities etc.
• Work on all marketing as assigned by T&B management on accounts, this may include copywriting, as well as coordination of all creative and graphic design work on behalf of client through the projects’ completion and approval stages.
• Coordinate with office media buyer/planner and social media specialist to insure all media plans (including advertising and social media) are created correctly on behalf of the client and fulfilled in a timely way.
• Manage workflow of all accounts as assigned to ensure timely response to accounts needs, including but not be limited to: gaining approval of written press releases, compilation of accurate media press lists, overseeing distribution of press releases, assigning photographers as approved by client, following up with clerical support staff to coordinate the mailing and broadcast emails, checking to ensure accuracy, coordinate media interviews, assemble press kits, etc.
• Adhere to all deadlines as determined by the media timeline and/or strategy.
• Create and complete all status reports and results measurement reports on a weekly or monthly basis as agreed on with client(s), this includes measuring and quantifying all results for media pitches, detailing status updates for marketing projects and special events, overseeing that placements are clipped and faxed to client and filed by T&B clerical staff.
• All employees are expected to follow all office routine including time sheet completion, answering phones when needed, assisting in copying, filing, and being prompt and conscientious.

All client business is held in strict confidence and should be treated with such propriety by Thompson & Bender employees.

About Our Company Thompson & Bender is the leading full service public relations, advertising and marketing agency in Westchester County, NY, serving a diverse group of businesses and organizations in the New York metropolitan area for more than 25 years. Respected and connected, Thompson & Bender has developed a reputation as one of the most successful public relations and advertising agencies in the region. The agency has created hundreds of award-winning advertising and public relations programs for an impressive client group, including: Fortune 500 firms, commercial and residential real estate companies, government agencies, medical and educational institutions, law firms, the hospitality industry, not-for-profit organizations and many others. From pitching a PR story to executing a strategic marketing campaign, and from utilizing the power of social media to managing the details of a special event, Thompson & Bender meets all the PR and marketing needs of their clients.
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