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Publication or Company Priori Legal
Job Title Marketing Director
Industry Internet/Online/New Media, Marketing
Salary Leave Blank
Benefits Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Priori Legal is looking for a savvy, results-driven marketing expert to define our launch, first-year, and five-year marketing strategies from conceptualization to implementation and measurement. Whomever we hire will work closely with the founders and product team in a fast-paced environment.

This is a unique opportunity to work with a well-funded startup early in its lifecycle poised to disrupt how businesses find, retain and pay for legal services. We are a small team passionate about transforming access to legal services.

Our ideal candidate is at once a visionary creative-strategist and a shameless data-wonk.

Responsibilities

• Work closely with founders and product team to craft marketing strategies, including product positioning, marketing mix and budget, aimed at both businesses and lawyers for launch and beyond
• Implement, test, measure the efficacy of different marketing tactics Priori adopts
• Develop and maintain relationships with potential marketing partners

Skills and Experience

• Experience in a wide range of marketing disciplines including mass media, PR, social media, cooperative marketing and affiliate marketing
• Knowledge of SEO and online customer acquisition techniques
• Familiarity and deep experience with metrics, specifically A/B, multi-variant testing and ROI analysis
• Highly analytical and results-driven approach to marketing
• Ability to optimize message and marketing programs per method and per market and communicate that message to creative and development teams
• Experience in the b2b ecommerce space or with law firms a plus
• Unafraid to get your hands dirty, work hard and pitch in however needed; you’ll be a marketing team of one to start
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