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Publication or Company Catalyst - An IMG Consulting Company
Job Title VP, Digital
Industry Entertainment, Internet/Online/New Media, Marketing, Public Relations, Social Media
Salary Leave Blank
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements The Ideal candidate will have:
· Experience in an agency environment
· Proven track record of being part of building a digital department
· Strong strategist
· Ability to take digital knowledge and sell it across the marketing and/or digital division
· Strong experience working with large consumer brands
· Personal or working interest in the sports and entertainment sector
· Ability to sell-in digital concepts at the senior client level
· Foresight to help build a developing department in terms of talent acquisition, identifying developing digital trends and fostering knowledge throughout the organization
· Hands-on experience with digital and traditional communication disciplines and how it relates to brand goals (e.g. tweets, Facebook posts, Foursquare, mobile, etc.)
· Ability to educate and inspire Catalyst clients and account team members about best practices and emerging trends
· Ability to grasp complex concepts and systems quickly, and express them in simple ways
· Experience managing 3rd party vendors
· Strong business writing, storytelling, communication, presentation skills
· Proactive, self-starter who can work well both independently and as part of a team
· Organized, accurate, and has an attention to detail
· Understanding of measurement, website analytics and best practices for driving traffic to online properties
· Experience managing a product roadmap (preferably related to social features and/or applications), building a team, defining user experience, and leading innovation to improve the consumers’ experience.
· Experience with Facebook and Twitter APIs is a plus; must be 100% comfortable with the core technologies
· Strong understanding of the PR discipline
About Our Company About Catalyst:
At Catalyst, An IMG Consulting Company we partner with leading brands such as Under Armour, Timex, and Dick's Sporting Goods to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. We focus on strategic media relations and have the knoweldge, experince and insight to navigate todays' media landscapre -- we know what consumers are reading, watching and to whom they are listening. Through strategic media relations process, we ensure that brand messages connect with the right audience, at the right time, and in the right place to positivly impact consumer behavior and attitutes. www.catalystpublicrelations.com

About IMG:
IMG is the world's premier and most diversified Sports, Entertainment and Media Company. IMG is a global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,400 people in 30 countries. Forstmann Little & Co., a private equity firm headquartered in New York, purchased IMG in 2004. More information about IMG is available at www.imgworld.com
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