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Publication or Company Razor & Tie
Job Title Digital Media Manager
Industry Entertainment, Internet/Online/New Media, Marketing
Salary Competitive
Benefits 401K/403B, Dental, Flexible Hours, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Responsibilities:

  • Interface with the Marketing, TV Media and Production departments to obtain product information and assets for direct sale

  • Directly manage the promotional real estate on the company’s ecommerce sites, ensuring all product details are correct, available for sale on time, and featured appropriately

  • Produce direct-to-consumer emails - copywriting, scheduling, code optimization, frequency, and program evaluation

  • Plan, execute, traffic and analyze digital advertising initiatives for the record label and KIDZ BOP team – display, search and PPC

  • Oversee production of digital creative assets (in-house and outsourced), including landing pages, banners, wallpapers, video and other assorted media

  • Develop and analyze various e-commerce, marketing, and advertising reports

  • Assist with the planning, production and QA of various technical production projects, large and small scale

  • Source and manage relationships with 3rd party online sales partners

  • Supervise the company’s affiliate marketing program and social media pages, as needed


Desired Skills & Experience:

  • Bachelor’s Degree and 1-3 years working experience in digital media, advertising, project management, or e-commerce

  • Strong ability to juggle multiple projects and tackle new projects in fast-paced environment

  • Familiarity with SEM/SEO and popular PPC platforms (Google Adwords, Bing Ads, Facebook Ads)

  • Working knowledge of HTML and CSS

  • Proficiency in Microsoft Office Suite and Photoshop

  • Outstanding communication, organization and writing skills

  • Passion for digital media, children’s marketing, and/or the music space


To apply, please submit your cover letter, resume, and salary requirements to jobs(AT)razorandtie.com, with Digital Media Manager in the subject line. Razor & Tie is an equal opportunity employer. No phone calls or recruiters please.
About Our Company ABOUT RAZOR & TIE:
With over 40 million units sold, 21 plus years in business and multiple Grammy Awards, Razor & Tie is the largest privately owned independent music label in North America. The full service label (which was founded in 1990 and has been co-owned since its inception by entrepreneurs Cliff Chenfeld and Craig Balsam) employs an expert staff that provides strategic marketing, publicity, new media/online marketing, tour marketing, radio and video promotion, as well as in-house creative team and video production services. The rapidly expanding roster includes a variety of both established and developing artists such as All That Remains, Attila, Brad, Chelsea Grin, Dar Williams, Dave Barnes, Foreigner, For Today, Hatebreed, Joe Jackson, Jon McLaughlin, Nonpoint, Norma Jean, P.O.D., Saves The Day, Shadows Fall, Such Gold, and many more. The label also boasts successful kids music artists such as award-winning Laurie Berkner, Imagination Movers, Super Why! and The Wiggles.

ABOUT KIDZ BOP:
KIDZ BOP is the #1 music brand for kids ages 5-12 in the U.S., featuring today’s most popular songs, sung by kids for kids. KIDZ BOP celebrates the authentic voice of kids across the entire brand—through music, videos, live appearances, licensed merchandise and its popular social networking and content sharing website, KIDZBOP.com. KIDZ BOP CD titles have earned one Platinum® and nine Gold® certifications since their debut in 2001. Check out KIDZ BOP’s new weekly radio show, KIDZ BOP Block Party!, a two-hour weekly radio show on Kids Place Live, every Friday at 6PM EST. KIDZ BOP is also home to KIDZ Star USA, America’s biggest online talent search for kids 15 and under.
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