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 Senior Marketing Manager, Mobile User Acquisition send this job to a friend 
Publication or Company Kongregate
Job Title Senior Marketing Manager, Mobile User Acquisition
Industry Advertising Agency, Internet/Online/New Media, Marketing, Mobile, Social App Gaming, Social Media, Web Development
Job Duration Full Time
Job Location San Francisco, CA
Job Requirements Kongregate is expanding our #1 core gaming network to the mobile platform! As Senior Marketing Manager, your mission is to grow the platform by acquiring and retaining a massive player base for our network. You will work with our external development partners to build acquisition campaigns to drive millions of installs across the network. You will also work with our internal games team to help make recommendations to our partners to improve organic virality and user retention.

The ideal candidate brings a deep knowledge of state of the art metrics based user acquisition on mobile platforms and demonstrable expertise in performance advertising.


*Manage advertising spend to drive growth and retention goals for our live games
*Collaborate with our internal game, PR and product teams to develop marketing campaigns that deliver maximum ROI network growth for our in-development and live games
*Manage game and network traffic arbitrage with the explicit purpose of growing the network


*Keen analytical mind that thrives in a metrics driven environment
*Understanding of product growth best practices including channel analytics, funnel management, and platform utilization and virality
*Curious and competitive nature with an innate desire to discover and maximize new user acquisition strategies
*Familiarity with free-to-play game products and their best practices
*Strong Excel skills; comfort with SQL a definite plus
*Quantitative Bachelorís degree recommended (Engineering, Math, Economics, etc.)
*Passion for the mobile games business

This job will be based in our San Francisco headquarters. There is some flexibility on the level/title depending on candidate experience.
About Our Company At Kongregate we're building the leading site to play games - or to make them. We have thousands and thousands of the best free games, and our community features mean that playing them here is more satisfying than anywhere else. If you do well in our games you'll earn badges, level up, and gain the respect of your friends. Profiles, chat, comments, private messages, and forums make it easy to exchange game tips or just relax in the company of enthusiastic gamers from around the world.

We know that making great games isn't easy and our mission is to help indie developers make better games and earn more money doing it. We share advertising and virtual goods revenue with game developers - and they retain full rights to their games. With features like multiplayer support, persistent data storage, high scores, and statistics, we take care of a lot of the headaches involved in game development.

Uploading a game is quick and easy - the best rated games make it to the homepage and get millions of plays. For developers just starting out, our community features are great for getting quick feedback on what works and what doesn't.

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