|Publication or Company
||Episcopal Relief & Development
||Online Community & Web Manager
||Internet/Online/New Media, Marketing, Non-profit, Social Media, Web Development
||401K/403B, Dental, Health
||New York, NY
||EPISCOPAL RELIEF & DEVELOPMENT
The position description is a guide to the critical duties and essential functions of the job, not an all-inclusive list of responsibilities, qualifications, physical demands and work environment conditions. Position descriptions are reviewed and revised to meet the changing needs of Episcopal Relief & Development at the sole discretion of management.
TITLE: Online Community & Web Manager
REPORTS TO: Senior Director for Marketing & Communications
DIVISION: External Affairs
Manages and oversees the execution of social media, digital and website initiatives that support the goals of the organization’s strategic plan. The Online Community/Web Manager’s primary role is to build and cultivate relationships with all Episcopal Relief & Development friends (individual donors, churches and other supporters) across various interactive mediums. While developing and implementing a strategy that increases brand loyalty and visibility with online audiences, the Online Community /Web Manager integrates the website and social media platforms in support of Episcopal Relief & Development’s larger communications and marketing priorities. This position provides critical and creative insight on all platforms to ensure consistency of messaging across multiple social channels.
The Online Community/Web Manager is responsible for creating and updating content across all platforms (traditional copy, video shorts and slideshows, participant stories, etc.), increasing website traffic and maximizing SEO, researching and cultivating potential advocates and supporters, interacting with online audiences, building and integrating monitoring systems/metrics to measure impact, and establishing and maintaining best practices for various channels.
1. Responsible for building and cultivating relationships with all Episcopal Relief &
Development supporters including individual donors, church friends and others via online
2. Manage the website with online consultants to implement a comprehensive Search
Engine Optimization (SEO) strategy to meet organizational goals including driving new
traffic through organic search, paid search, and social media channels.
3. Develop integrated social media plan for Facebook, Twitter, the Episcopal Relief &
Development blog and other platforms to increase brand awareness and acquire and
engage new supporters.
4. Create content for website and social media, and serve as a blog editor/administrator.
Manage a monthly calendar for all platforms to meet the needs of various departments
5. Build an online community on various platforms to engage, recruit, cultivate and educate
online influencers of key constituencies (bloggers and other advocates) and potential
6. Create integrated metrics to monitor the effectiveness of various web and social media
strategies via Google Analytics, HootSuite, Facebook Insights and other measurement
tools, and prepare regular monitoring reports for key staff.
7. Develop guidelines and the best practices around social media activities, and monitors
latest trends in social community tools and applications.
8. Performs other duties and special projects as required.
1. Serve as lead point person on web maintenance issues, and manage relationships with
website vendors and technical consultants
2. Identify and maintain secondary social media platforms (Pinterest, Google+, mobile
3. Educate and empower staff to increase knowledge of and participation in Episcopal Relief
& Development’s main social media platforms, particularly on the organization’s blog.
4. Promote strategic outreach and coordination with other social communities (The
Episcopal Church, InterAction, etc.)
This position works closely with other members of the External Affairs unit, particularly in
support of relevant engagement, communications, advancement and e-marketing efforts. Regular contact with the staff in other departments and the senior management team to ensure social media issues are coordinated and clear. Regular contact with donors and the general public related to inquiries. Regular contact with vendors in the production of online resources and print collateral, as appropriate.
Education: Bachelor’s degree in English, Journalism, Marketing, Communications, Digital Communications or a degree in a closely related field. A Master’s degree is preferred.
Experience: Minimum of 4-6 years of demonstrated experience developing and implementing social media plans and measuring results. Experience in website management and/or development and in brand development/implementation is highly preferred. Experience working in nonprofit or a faith-based environment a plus.
Related Skills: Excellent communication skills, both written and oral; Excellent interpersonal skills with the ability to manage difficult situations with tact and diplomacy; Ability to collaborate and build consensus internally and externally; Excellent skills in critical thinking, analytical thinking, and conflict resolution; Sound judgment and ability to maintain confidentiality; Ability to multitask and prioritize work in a fast-paced environment; Ability to take initiative with minimal supervision; Ability to pay attention to detail, to work well under pressure and to relate to people of different ethnic and economic backgrounds; Ability to establish and build relationships with a diverse array of professional and community groups; Web savvy; Energetic and motivated; Proficient in Microsoft Word, Excel and PowerPoint. Proficient in Web 2.0 channels/platforms and content management systems. Fluency in English is essential. An affinity for learning new technologies a plus. Knowledge of Microsoft Access and graphic design and is desirable.
A strong candidate should have an interest in working for a nonprofit as well as a general understanding and respect for the organization’s mission and mandate.
Additionally, this position also requires:
• Knowledge and Mastery of Social Media Tools: must be proficient in the tactical use of
core platforms (Facebook, Twitter, blogs, YouTube, etc.).
• Creativity and Advanced Writing Ability: creative thinking and strong writing/editing skills
are required. Experience drafting messages for key executives in corporate or nonprofit
• High Ethical Standards: the Online Community Manager is a steward of Episcopal Relief &
Development’s social media policy and serves as a “voice” of the brand in the online
world. Personal integrity and professionalism are critical.
• Refined Communication Skills: the ideal candidate is customer-service oriented and
should be a calm, clear and consistent communicator, adept at navigating an organization
in an effective, diplomatic way.
• Propensity for Time Management/Multi-tasking: the ideal candidate is a self-starter who
exercises independent judgment, takes initiative with minimal supervision, thrives under
pressure, enjoys fast-paced work and is committed to delivering quality results.
Other Requirements (including Physical Demands):
Ability and willingness to travel on occasion.
May be required to work long hours and a varied schedule including evenings and weekends.
|About Our Company
||Episcopal Relief & Development is the international relief and development agency of the Episcopal church of the United States and an independent nonprofit 501(c)(3) organization.
Episcopal Relief & Development works with Anglican and ecumenical partners to help rebuild after disasters and to empower local communities to find lasting solutions to poverty, hunger and disease, including malaria and HIV/ AIDS.
Collaborating with local organizations in Africa, Asia, and Latin America & the Caribbean. Episcopal Relief & Development supports programs in four focus areas: Food Security, Economic Opportunities, Health, and Disaster Response.