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Publication or Company Big Fish Games - Self Aware Games
Job Title Mobile Marketing Manager
Industry Internet/Online/New Media, Marketing, Mobile, Public Relations, Social App Gaming, Social Media
Job Duration Full Time
Job Location Oakland, CA
Job Requirements We are currently looking for a Mobile Marketing Manager to join our team and drive customer acquisition, user engagement/loyalty, CRM, and advertising programs for a portfolio of products in our mobile business. The successful candidate will be a well-rounded marketer, will have knowledge of the mobile/app marketing space, will be a highly organized self-starter, will have excellent communication skills, and will be detail-oriented and data-driven. This position will be located in our Oakland office and will report to the Manager of Mobile Marketing as part of the larger Customer Acquisition marketing team (located in Seattle, Cork, and Luxembourg).


* Manage day-to-day advertising and marketing campaigns for a portfolio of mobile apps. This includes developing strategies and executing campaigns that drive both new customers and deliver against revenue and engagement targets for existing customers.

* Manage mobile advertising budget to drive to country-level, campaign-level, channel-level ROI goals. This includes responsibilities for budget forecasting and International marketing programs.

* Manage strategy, schedule, and execution for in-app sales and promotions. This includes management of both email and push notifications.

* Manage creative agency/team on production of all advertising (in-app, mobile web) and retention (in-app) assets for a portfolio of advertising campaigns

* Manage working relationships with third-party vendors and ad networks.

* Collaborate with social media and PR teams to drive coordinated, multi-channel marketing and advertising programs.

* Create and maintain reporting to broader team on performance of apps, campaigns, and vendors.

* Develop/maintain expertise in mobile advertising space and act as subject matter expert within Big Fish on the mobile advertising ecosystem.

Skills, experience and educational requirements:

* Bachelors' in Marketing, Business, or other related field or equivalent experience

* Proven results managing online acquisition advertising campaigns, including display advertising and mobile advertising (mobile to web and mobile to mobile)

* Established experience building and executing retention/loyalty programs

* In-depth understanding of websites, online marketing, and the key levers that impact traffic and conversion rates

* Proven track record of taking ownership and driving results

* Excellent analytical abilities: comfortable creating programs that are strictly measured against quantitative ROI-based objectives

* Passionate, energetic and highly motivated to help a company win in a very competitive, dynamic and fast-paced environment

* Able to wear both strategic and tactical hats - must be hands on

* 4+ years online marketing experience with a strong hands-on knowledge of online best practices.
About Our Company At Big Fish Games, we offer thousands of easily accessible games that allow our customers to relax, have fun, and feel good. The Big Fish platform now includes PC/Mac, mobile, online, social, and console games, developed both in-house and in partnership with more than 500 game developers around the world. Our headquarters are in Seattle, and we have offices in Vancouver, Canada, Cork, Ireland, Luxembourg City, Luxembourg, and Oakland, CA. Big Fish launches A New Game Every Day!(R) and publishes the industry's leading casual game brands. Since our founding in 2002, we have distributed more than 2 billion premium casual games to customers in more than 150 countries and 10 languages.

Self Aware Games makes casual social games that you can play anywhere. Our established free-to-play, multi-player games include Big Fish Casino (formerly Card Ace: Casino) and Fleck. We make games that are on the cutting edge. From creating some of the first social features on the iPhone, to launching one of the first truly cross-platform multiplayer games, our goal is to make innovative games that people will enjoy with others. Our games are available on mobile phones, tablets, social networks, PC, and Mac. Self Aware Games is a division of Big Fish in Oakland, CA. For more information, please visit www.selfawaregames.com.

Come be the next Big Fish in the Pond! Big Fish Games is regularly recognized as a company on the move! We've been included in the Inc. 500 Fastest-Growing Private Companies list and research firm NPD Group's ranking of the company as the Top casual games digital retailer in the U.S. for 2010. A loyal and global customer base and a great culture make Big Fish Games a rewarding place to work. We've been named as one of Seattle Magazine's "Best of the Decade" in the Culture category. We hope you'll join us in being part of the Big Fish Games success story.
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