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Publication or Company COACH
Job Title Asst Manager, Campaign Management
Industry Marketing
Salary Very Competitive
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements Primary Purpose: This position will support the Senior Manager of Campaign Management in managing highly targeted direct to consumer marketing programs. This role will focus on the planning and execution of multi-channel marketing programs including direct mail, email, and mobile marketing initiatives.

The successful individual will leverage their proficiency to...


Strategically manage campaign timelines to maximize available resources and achieve deliverables within budget and by assigned deadlines.

Ability to translate marketing strategy and objectives into project briefs & business rules that support multichannel email and mobile programs. Ability to communicate strategy and objectives clearly and precisely with outside vendors and across multiple departments.

Develop and maintain cross functional relationships with leadership of individual business units, senior management & outside vendors. Must be able to partner with .com and store locations.

Email Marketing: Own and manage internal and external production timelines, perform quality assurance on all assets to verify proper implementation.

Lead marketing communication for online factory program through strategic thinking and IS best practices.

Troubleshooting: Research and proactively respond to customer issues related to technical difficulty & customer service.

Become knowledgeable with our .com and database system and be able to proactively identify performance issues, in addition to providing improvements to process flow.

Perform competitive analysis; review industry information for current trends and opportunities. Partner with legal team and service providers to continuously monitor privacy regulations concerning consumer data and marketability (i.e. spam rules, ISP regulations).

Provide support to Senior Manager with highly technical ad-hoc projects.

The accomplished individual will possess...


Bachelorís degree.

3-4 years of relevant marketing experience and knowledge of digital technology.

Highly organized with strong attention to detail, ability to prioritize, and be flexible and adaptable.

Well-developed planning, implementation, and management skills and proven ability to mentor and develop staff.

Excellent verbal and written communication skills.

Positive, high energy.

Curiosity to learn more about evolving technologies.

Resourceful, with the ability to work independently and solve problems.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. *LI-DC Visit Coach at www.coach.com.
About Our Company Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets. We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer. Coach offers excellent career growth opportunities, competitive salaries and great benefits within a dynamic work environment.

Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the best and brightest people in the industry. At Coach, you will be in great company!
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