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Publication or Company Haymarket Media, Inc.
Job Title Online Marketing Specialist
Industry B2B Publishing, Internet/Online/New Media, Marketing
Salary Negotiable
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Description
Reporting to the Medical Digital Product Manager, this position would be responsible for marketing efforts for the medical division’s websites, apps and other products.
- Create email marketing campaigns to promote websites and other digital products.
- Proofread emails for clarity, grammar, and spelling.
- Integrate other online presences including social media outlets with email campaigns.
- Develop audience engagement initiatives using social media platforms to promote brand awareness.
- Use statistical analysis and reports to create campaigns.
- Develop strategic plan around on-line marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media web sites.
- Develop and implement strategy for link development program
- Generate promotional contest ideas using gamification strategies.

Qualifications
- BA or BS, ideally with emphasis in communications, marketing, advertising, computer science, or related field
- Deep knowledge and interest in SEO, SEM, blogs, and business analytics
- 2+ years of internet marketing experience preferred
- Excellent presentation, verbal, and writing skills are required
- Knowledge of medical industry a plus
About Our Company About Us
Haymarket has its heart and soul in publishing and media.

Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people.

The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services.

Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands.

Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning. Haymarket is in consumer, business and customer media, along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal.

Haymarket aims to be the perfect company to work with or for – they have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.
http://www.haymarket.com/home.aspx
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