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Publication or Company McKinney & Associates
Job Title PR Account Associate
Industry Marketing, Public Relations, Social Media
Salary Negotiable
Benefits 401K/403B, Dental, Health, Profit-Sharing
Job Duration Full Time
Job Location Washington, DC
Job Requirements The Account Associate plays a vital role in carrying out the vision of the firm through coordination and execution of communications efforts. The primary function is to support
client accounts through the execution of media outreach strategies, communications activities and services offered by the firm. The Account Associate is a mid-level professional staffer with a minimum of five years’ experience (excluding internships) who works closely with all professional and support staff, playing a major role in forging team cohesion and effective fulfillment of campaign plans and activities. Endowed with an interest in public policy and a connection to the values of the firm, s/he plays an important part in media relations strategies, rolling out campaigns and supporting client relations. The Account Associate often works directly with clients.

• Strong command of the written word. Produce news releases, pitches, commentaries, articles, fact sheets and other content for client reports and proposals
• Serve as a client contact and provide public relations support and services including executing communications plans, supporting market research, coordinating social network campaigns
• Assist in formulating strategies, designing campaign plans, pitching client issues and events, initiating media placements and responding to public inquiries related to the client and any special event activities
• Adept at time and project management. Skilled at producing effectively and working smart under fast-paced, client-driven, deadline-oriented pressures
• Work closely with other staff to develop and support communications strategies, especially around emerging health equity campaigns and related policy issues promoted by the firm
• Provide problem-solving and creative initiatives to maximize client services and satisfaction.
• Support team brainstorming and new ventures to position the clients

• At least five years’ experience (excluding internships) at a public relations agency or related field, including sustained employment at single organization; Journalism, public policy or social advocacy background, a plus
• Strong writing and oral communications skills with demonstrated abilities to produce
work reports, news releases, commentaries and written and oral presentations to clients
• Public policy experience with clear understanding of the interplay between policy
and communications
• Avid interest in, understanding of and exposure to news media with proven ability to plan and roll out national campaigns
• Proficiency with wide range of technology including online research tools, PowerPoint, Photoshop and Web 2.0 management skills; advanced skills in social marketing and new media a plus
• Collaborative work style; ability to inspire staff morale through anticipating work,
creative brainstorming and appropriately contributing to collective process
• Flexible to changing and competing priorities dictated by client-driven environment
• Commitment to travel the extra mile for stellar results
About Our Company McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning, McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and international organizations involved in public policy and social advocacy. The firm has grown strategically, adding practice areas, maturity and a strategic core to meet the needs of clients.

Leveraging experience, expertise and tested talents, McKinney is meeting the challenges and opportunities for growth using social media and other new technologies to open wide the unimagined venues for public discourse and social change.
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