emPowered by mediabistro post a job
 VP/Group Strategy Director Send Your Resume
Publication or Company Mullen
Job Title VP/Group Strategy Director
Industry Advertising Agency, B2B Publishing, Entertainment, Graphic Design/Art Direction, Internet/Online/New Media, Magazine Publishing, Marketing, Newspapers, Other Publishing, Photography, Public Relations, Radio, Sales/Advertising Sales, TV/Cable, Strategic Planning
Salary Negotiable
Benefits
Job Duration Full Time
Job Location Boston, MA
Job Requirements We are seeking a VP/Group Strategy Director to join our Boston team. The ideal candidate will primarily be responsible for providing the inspiration from data-driven insight to yield ideas that will accelerate success. Key Qualifications:
  • A strategic thought-leader on key client engagements, in helping to impact brand, messaging and connections strategy
  • Research Ambidextrous - must respect, understand and flawlessly execute qualitative and quantitative methods
  • Critical Thinking Skills - analytical, creative, and lateral
  • Marketing Acumen
  • Cultural Voyeur
  • Digital Savvy/Embraces Social Media
  • Strategic Provocateur - curious and questioning
  • Can tell and sell a story - presentation and writing skills Key Responsibilities:
  • Fielding and managing primary research projects - including insight mining, creative testing and application of client-provided research to strategic and creative approaches
  • Applying insight to shape brand development and ideation
  • Catalytic idea, architecture, positioning, brand focus
  • Provide clear, compelling creative direction
  • Creative brief, messaging hierarchy
  • Using an array of syndicated research tools to enrich, define and understand the core target
  • Demographic, psychographic, behavioral, and attitudinal
  • Stay current and connected to popular culture
  • Trends, insight, and foresight
  • Be an end to end strategic sounding board, as part of the strategic development process
  • Creative, strategic, media, digital
  • Be a planning ambassador and mentor
  • Employ best practices, provide training and guidance Key Role(s):
  • Liaison for all research activities
  • Contribute as a fully integrated member of client oriented brand teams
  • Provide brand planning support on new business efforts
  • Share, learn, and collaborate with other members of the planning team - in contributing to the collective wisdom of the group
  • Develop thought leadership perspectives, write papers, and blog entries in contributing to the intellectual capital of the planning group
  • Develop key partnerships with account management, strategic analysts, creatives, digital groups, and media teams

    Four-year degree is required. 7-10 years brand & strategic planning experience required. Mullen is an eoe encouraging diversity in the workplace.
  • Return to job listings page