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Publication or Company SecondMarket
Job Title Head of Marketing
Industry Marketing
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Flexible Hours, Health, Stock/Options
Job Duration Full Time
Job Location New York, NY
Job Requirements SecondMarket is seeking a marketing leader to join our industry-changing business. Reporting to SecondMarket’s EVP of Communications & Public Affairs, the role is based in New York with regular travel to San Francisco. Candidate should be proactive, reliable, and able to strategize and execute effective marketing initiatives for SecondMarket’s various business segments. Candidate must be a self-starter and able to work independently or in a group. Attention to detail is crucial to the role.

What you'll do:

+You will lead SecondMarket’s marketing activities including messaging, brand awareness and customer acquisition
+You will lead a team, managing roles from analytical to creative
+You will design, implement and facilitate annual marketing plan
+You will develop and execute marketing initiatives that define a specific target audience, communicate the relevant marketing messages and generate qualified in-bound sales leads
+You will continue to develop product positioning and messaging for SecondMarket's various business segments; increase the understanding, acceptance, and adoption of SecondMarket among key stakeholders (e.g., private companies)
+You will work closely with the Product team to refine various product features and requirements
+You will partner with the Product team to coordinate product marketing initiatives
+You will work closely with the Sales teams to understand customer requirements, current obstacles to the sales process, and key value propositions
+You will partner with sales team to generate sales collateral and drive leads into the sales process

What you've done:

+You have 7+ years in corporate marketing and/or product marketing
+You have experience running large scale branding, direct response and user acquisition campaigns
+You have demonstrated success defining sales funnels and generating high quality leads
+You are a self-motivated team player with excellent verbal and written communication skills
+You have exceptional interpersonal skills – must be able to interact with employees of all levels
+You adapt quickly to shifting priorities and takes initiative when crises arise
+You have used quantitative approaches to track success
+You have prior experience working in a tech start-up and/or financial services company preferred
+You are willing to travel frequently between NYC and SF
About Our Company A Better Market...

We're empowering entrepreneurs by reinventing the modern stock market and redefining the modern company. We're enabling companies to manage liquidity, communicate with key stakeholders and raise capital through products that give control to companies, not to Wall Street. We're changing the market, so entrepreneurs can change the world.

...for the Best Companies

A SecondMarket company is dynamic, nimble, innovative, and wants to change the world through its products and long-term vision. A SecondMarket company wants the flexibility of a private startup with the capital access of a public multinational. A SecondMarket company understands that the public markets have permanently changed and no longer serve the needs of today's entrepreneurs.

Not a public company. Not a private company. A SecondMarket company.
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