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Publication or Company Blue State Digital
Job Title Digital Copywriter
Industry Advertising Agency, Internet/Online/New Media, Marketing, Social Media, Web Development, New York
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health, Telecommute Policy
Job Duration Full Time
Job Location New York, NY
Job Requirements Blue State Digital is seeking an ace copywriter to develop and execute strategic, multi-channel campaigns for brands, nonprofits, and cultural institutions. The ideal candidate is an experienced professional with a portfolio of razor-sharp copywriting across a wide range of industries and a knack for producing creative ideas to achieve specific objectives.

The position will be located in New York or Washington, DC.

Key Responsibilities

  • Writes sharp, witty, authentic copy for websites, emails, social media posts, and display advertising.

  • Understands brand identity, captures and hones brand voice, and adheres to existing branding guidelines.

  • Translates high-level concepts and creative briefs into finished copy.

  • Contributes to campaign development with creative ideas and tactics.

  • Participates in internal and client-facing creative briefings, brainstorm sessions, and status meetings.

  • Provides status updates on all ongoing projects to ensure team coordination and timely delivery.

  • Works quickly and meets deadlines.

  • Attends occasional events and video shoots to support real-time and wrap-up coverage.

  • Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed.

Required Qualifications

  • 5+ years copywriting experience; digital channels strongly preferred.

  • Deep understanding of consumer-facing corporate branding and can maintain a distinct verbal identity.

  • Flawless writing and proofreading skills.

  • Creative campaign development: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns.

  • Excellent time management skills; ability to work under pressure and hit deadlines.

  • Experience managing multiple projects at once.

  • Proficiency with Mac OS, Pages, and Keynote preferred.

  • Bachelor’s degree or higher in English, Creative Writing, Journalism, or related field.

About Our Company Blue State Digital helps clients create change – in their own organizations, in the marketplace, and in society. We do work that matters – building authentic relationships and activating audiences, raising awareness and raising money. Every agency promises results. We create behavior.

We inspire people to take meaningful actions – whether that’s donate, vote, advocate, share, or buy. We’re best known for our work on the Obama presidential campaigns, and today we work with a diverse portfolio of clients, from the NAACP and the Metropolitan Museum of Art, to Ford Motor Company and the Green Bay Packers – all of whom want to make an investment in the relationships that matter most to them.

Founded in 2004 and part of WPP Digital since 2010, BSD has a staff of over 160 and operates offices in New York, Los Angeles, Washington DC, Boston and London.
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