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 Marketing Specialist-Cookbooks send this job to a friend 
Publication or Company Houghton Mifflin Harcourt
Job Title Marketing Specialist-Cookbooks
Industry Book Publishing, Marketing, Other Publishing
Salary Leave Blank
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Requirements:
This exciting new position offers the opportunity to work with the recently combined Houghton Mifflin Harcourt /Wiley culinary list, working on marketing efforts for titles by established superstars such as Mark Bittman, Dorie Greenspan and Jacques Pepin as well as revered brands such as Betty Crocker and Better Homes and Gardens. The marketing specialist will be responsible for independent projects and supporting ongoing promotional initiatives, working on assigned campaigns under the direction of the Marketing Director. The marketing specialist will write and design marketing and sales material and work with the e-marketing group to maintain and populate online marketing collateral. Strong writing, communication, organizational skills, attention to detail and experience managing a budget a must.

Experience with various online social media platforms (Facebook, Twitter, Tumbir, Instagram, WordPress) and a passion for cookbooks and familiarity with the food world a plus.

*Prepare materials for weekly and seasonal meetings, conferences, and events
*Assist with planning and organizing events
*Manage independent projects, including retail event kits for key titles, promotional materials, including copy and concept for bookmarks, postcards, and posters as well as headers for displays and sell sheets
*Write galley and advertising/promotional copy.
*Work with independent stores and specialty markets to originate promotions. Prepare materials for seasonal sales conferences
*Work with Director of Marketing and editorial team on creation and production of biannual seasonal catalog
*Create and organize materials and promotions for sales meetings with mass merchants (Target, Costco, supermarkets, etc.)
*Coordinate online outreach to websites and bloggers
*Assist with managing Houghton Mifflin Harcourt social media efforts

Qualifications:

*Bachelors of Arts or Bachelors of Science
*2 years experience in book marketing
*Excellent writing and organizational skills, ability to work independently, attention to detail, familiarity with budget management
About Our Company For nearly two centuries , Houghton Mifflin Harcourt Trade and Reference Division has published some of the worlds most renowned novels , non-fiction, childrens books and reference works in hardcover, trade paperback, and eBook format. Its distinguished author list includes eight Nobel Prize winners, forty-seven Pulitzer Prize winners, thirteen national Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. Houghton Mifflin Harcourt publishes such distinguished authors as Philip Roth, Temple Grandin, Tim O’Brien, Umberto Eco, and a celebrated roster of children authors and illustrators including Lois Lowry, Chris Van Allsburg and David Wiesner. Houghton Mifflin Harcourt is also home to the Best American series; The American Heritage and Webster New World dictionaries; Betty Crocker, Better Homes and Gardens, How to cook everything, The Gourmet Cookbook, and other leading culinary properties; the Peterson Field Guides; CliffsNotes; books by J.R.R. Tolkien; and many iconic children’s books and characters including Curious George, The Little Prince and The Polar Express.

For more information, visit our website at www.hmhco.com.

Houghton Mifflin Harcourt is an Affirmative Action, Equal Opportunity Employer m/f/d/v/ and a member of e-Verify.
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