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Publication or Company Blogs.Salesforce.com
Job Title Freelance Brand Journalist - Small Business focus
Industry B2B Publishing, Internet/Online/New Media, Other Publishing, Social Media
Salary
Benefits
Job Duration Freelance
Job Location San Francisco, CA
Job Requirements Senior Writer/Brand Journalist: B:B Sales and Small Business focus
We’re looking for a great writer with journalist credentials to help build our sales and SMB content pipeline on our Salesforce.com blog.
As a ‘Brand Journalist,’ you will identify and write blogs and eBooks designed to educate, inspire and attract small business owners and senior business leaders. You'll deliver a pipeline of winning content such as blog posts, articles, eBooks, interviews, and original research.

You will be very familiar with social networking, blogging and know how to approach influencers and get a great story. You’ll be a key member of our ‘brand newsroom’ listening to the market and pitching stories. Your articles and content will help fuel the growth of our Salesforce.com blog.

Your goals include:

• Help grow our blog traffic rapidly through the creation of remarkable content;
• Increase Salesforce.com brand recognition through content marketing including (but not limited to) blogging, eBooks authoring and interviewing measured by an exponential growth of traffic to our blog
• Proactively reach out to topic experts for interviews and fact finding
• Find and pitch story ideas for eBooks and articles
• Write authoritatively on sales and business topics on the quality level of Mashable, Inc., and Forbes
• Meet with customers and internal experts to mine hidden knowledge and craft exclusive stories that only Salesforce.com can tell
• Know where to find experts in sales, service and small business, and how to create relationships that results in partnerships
• Work under direction of our Director of Social and Content Strategy, our Blog Editor, as well as PR, Creative and SEO.

Qualifications:
• See http://copywriterscrucible.com/copywriter-pr-writer-or-brand-journalist-you-decide/ and http://www.webinknow.com/2010/03/brand-journalism-.html
• Experience blogging and being published on 3rd party site
• Excellent writer with superior grammar, spelling and proofreading skills
• High performing self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
• Experience with writing for business audiences
• Experience with Social Media and technical writing including: blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, as proven by your presence on the internet through social media


About Our Company Born Cloud, Reborn Social. Stay up-to-date on the latest news, product announcements and innovative ideas.

With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the socially connected businesses.

Visit our blog for thought leadership, product tips and news: http://blogs.salesforce.com/

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