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Publication or Company Hoffman Media
Job Title Online Marketing Manager
Industry Magazine Publishing
Salary Competitive
Benefits 401K/403B, Dental, Flexible Hours, Health
Job Duration Full Time
Job Location Birmingham, AL
Job Requirements This person will be responsible for executing new business campaigns through various online channels, landing page optimization, A/B testing, tracking, and reporting.

Job responsibilities include but are not limited to:

• Managing online campaigns across different channels to ensure program-specific ROI goals are met
• Landing page optimization planning and reporting
• Developing, managing, and executing online acquisition campaigns for product and subscription sales
• Providing in-depth reporting and analysis of program performance, including recommending/seeking ways to improve campaign performance
• Digital sales—single copy and subscription reporting

Required Skills/Experience:

• Bachelors degree in marketing or a related field
• 5–7 years of hands-on experience in Online Marketing and User Acquisition
• Strong web analytical skills, proficiency with analytical tools such as Omniture or Google Analytics
• Online audience development skills
• SEO/SEM experience
• Proficiency in Microsoft Excel
• Strong project management skills
• Extremely well organized, detail oriented, and capable of managing multiple accounts and projects simultaneously
• Ability to thrive in a fast-paced, growing environment to meet goals and deadlines
• Strong problem-solving skills and a resourceful thinker
• Publishing experience is preferred
About Our Company Hoffman Media, LLC (HM) is a privately held, leading special-interest publisher based in Birmingham, Al. The company specializes in publications targeted to the women’s market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division.
HM was founded in 1983 by Phyllis Hoffman DePiano as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998. Today, Mrs. DePiano serves as president and chief executive officer of the company and is recognized industry-wide as a savvy businesswoman and talented entrepreneur.
The company has experienced steady and often remarkable growth since its founding.
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