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 Mobile and Display Ad Trafficker, New York send this job to a friend 
Publication or Company LocalResponse
Job Title Mobile and Display Ad Trafficker, New York
Industry Advertising Agency, Sales/Advertising Sales, Start Up
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements LocalResponse is looking for a mobile and display Ad Trafficker responsible for all aspects of ad campaign fulfillment: ad testing and implementation, campaign set up, and delivery monitoring and optimization. S/he will support a team of Account Managers and is responsible for ensuring the accuracy & fulfillment of display, mobile and video campaigns.

Responsibilities include:

Learn and follow the specific procedures for campaign implementation using the company’s ad trafficking/media buying systems
Work directly with third party ad servers, rich media vendors, media buying and trafficking teams, as well as the Account Management team on all elements related to creative specifications, submission and ad trafficking
In conjunction with the Account Management team, manage and service clients to ensure accurate ad trafficking, pixel implementation, contract fulfillment and quality control
Test and review advertising creative for system specific requirements
Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies


Technical competence (basic understanding of display and/or mobile ad network functionality)
Extremely detail oriented and analytical
High level of initiative and work well in a team environment
Excellent written and oral communication skills
Handles stressful situations and deadline pressures well
Plans and carries out responsibilities with minimal direction
Proficient in Microsoft excel
Bachelor’s degree
About Our Company LocalResponse helps marketers respond to real-time consumer intent. Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 & early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and is backed by Cava Capital, Vodafone Ventures, Metamorphic Ventures, Extreme Venture Partners, Progress Ventures, Jim Pallotta and others. LocalResponse works with Fortune 500 advertisers such as Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder., FedEx, General Electric, General Mills, General Motors, Hersheys, Kmart, Loews, McDonald’s, Microsoft, NBC-Universal, Pepsi, Verizon, and Walgreens.
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