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Publication or Company Lincoln Center for the Performing Arts
Job Title Asst Director, Marketing, Advertising, and Promos
Industry Marketing, Non-profit
Salary
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements POSITION

Assistant Director, Marketing, Advertising and Promotion

RESPONSIBILITIES

The world's leading performing arts center seeks a creative experienced marketing professional to develop, execute, and analyze multi-channel marketing campaigns for individual performances, performance series, and other business ventures. This position reports to the Director of Marketing.

Responsibilities include:

* Work alongside the Director of Marketing and Associate Director of Marketing, Digital to develop marketing strategy, communication plans, budgets, and revenue goals for 9 world-class performance series, Lincoln Center community outreach programs, Lincoln Center education, and guided tours
* Execute print, radio, television, out-of-home, and hand-to-hand advertising and promotional campaigns with support from the Marketing Media Manager
* Explore and negotiate new marketing ventures and partnerships to diversify Lincoln Center’s marketing mix and ensure Lincoln Center retains a dominant advertising presence.
* Create compelling consumer marketing messages
* Manage BaseCamp project management system for the marketing department to ensure all campaign elements are executed on appropriate timelines and messaging is consistent
* Coordinate digital marketing campaigns with Associate Director of Marketing, Digital to ensure message alignment
* Provide guidance and support on email strategy and communication
* Work with in-house Creative Services and Digital Marketing Services departments to develop campaign elements across multiple channels
* Track and measure ROI to determine the effectiveness of Lincoln Center’s marketing campaigns and media mix
* Oversee the Marketing Media Manager
* Additional tasks as needed

REQUIRED QUALIFICATIONS

* Minimum of 5 years performing arts marketing experience preferred
* Experience with education marketing a plus
* Experience with multi-channel marketing campaigns
* Ability to work in a fast-paced environment, multi-task with close attention to detail, and meet deadlines
* Understanding of new media, technology, and email in marketing/advertising
* Familiarity with tracking campaigns and ROI
* Proven track record establishing and achieving institutional revenue goals
* Excellent communication, organizational, written, and interpersonal skills
* Knowledge of New York's media and performing arts landscape
* Knowledge of classical music, dance, and/or theater
* Bachelor's degree or equivalent combination of education and experience
SUBMISSION PROCEDURE

Please send cover letter, resume and salary requirements to: marketingjobs@lincolncenter.org

70 Lincoln Center Plaza, NY, NY 10023

Internal Candidates should contact a member of the Human Resources Department directly.

Lincoln Center is an Equal Opportunity Employer.
About Our Company Lincoln Center is the worlds leading performing arts center. Located on 16.3 acres in New York City, the Lincoln Center complex comprises 12 Resident Organizations, and Lincoln Center for the Performing Arts, Inc. is one of those 12.

Each organization has its own administration and its own board of directors. Together, these twelve institutions present thousands of performances, educational programs, tours and other events each year in 26 separate performance venues on the Lincoln Center campus.

Since Lincoln Center first opened its doors, it has been a major contributor to New York City's cultural and intellectual life, with an internationally recognized dedication to artistic excellence.
Perhaps less apparent is the extent to which Lincoln Center serves as a dynamic economic engine for the region, hosting some five million visitors annually and transforming the Upper West Side into an exciting neighborhood that is now one of New York's most desirable places in which to live and work.

Lincoln Center (Lincoln Center for the Performing Arts) serves three roles: world’s leading presenter of superb artistic programming, national leader in arts and education and community relations, and manager of the Lincoln Center campus. In addition, LCPA is leading a series of major capital projects, now nearly complete, on behalf of the resident organizations on campus.
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