|Publication or Company
||The World Bank
||Internet/Online/New Media, Social Media, Web Development
||401K/403B, Dental, Health
||Increasingly the World Bank is embracing multimedia and social media to expand the reach of its knowledge and messages, but more importantly, to become a better listener and engage more fully. To help drive this process, the Bank’s Web Program Office is seeking a Communications Consultant (Extended Term Consultant, 1-2 year contract) to support the group’s work on multimedia and interactive online communications and engagement. This position requires an excellent command of the latest techniques and trends in multimedia and social media channel management, strong creative and language skills, and an ability to work with a diverse set of colleagues.
The consultant will play an important role on two teams within the External Affairs department of the World Bank: the Broadcast and Multimedia Team and the Online Communications Team. The Broadcast and Multimedia Team has the primary responsibility of using broadcast and emerging multimedia technologies to mobilize support for and engagement in the Bank’s poverty reduction mission and operations. The Online Communications Team manages content and overall messaging on the Bank’s external website, www.worldbank.org, and social media platforms such as Facebook, Twitter and Tumblr. The web serves as one of the Bank’s most important tools for sharing knowledge, communicating our activities, and demonstrating our effectiveness to the world. The teams work to create a unified platform to enhance impact and deliver the Bank’s core development messages to key donor and developing country audiences.
The teams require a highly motivated and experienced professional to work on a variety of projects ranging from maintaining the World Bank’s YouTube channel, management of Kaltura (the Bank’s external enterprise video CMS), localization of video using DotSUB, social media platform enhancements, web design and production, and video editing and compression.
The associate reports to the Head of Online Communications and the Chief of Broadcast and Multimedia.
SCOPE OF WORK AND DELIVERABLES:
The consultant will fulfill the following tasks:
1. World Bank YouTube Channel Maintenance
a. Respond to comments in alliance with YouTube engagement strategy and in coordination with Bank networks and regions.
b. Upload content to YouTube approved by the YouTube Channel Manager. Assist units and editors with compressing videos for ideal YouTube optimization.
c. Content Optimization: Create eye-catching thumbnails for all YouTube videos. Establish proper titles, blurbs, keywords and link annotations (clickable calls to action) for each video. Create multilingual playlists and ensure proper translation/tagging. Ensure videos flow into country-specific playlists. Work with Bank staff to ensure YouTube playlists surface on external web sites.
d. Channel Design: Ensure World Bank YouTube channel takes advantage of non-profit status in channel design. Brand the channel for specific campaigns, update feature videos and feature playlists.
e. Write monthly YouTube analytics report.
f. Curate content in accordance with an ongoing YouTube remediation process.
2. Kaltura Video CMS Maintenance
a. Spot-check videos uploaded by Bank staff to ensure adherence to content guidelines as well as proper titling, tagging, blurbs, and content organization. .
b. Design and create players for usage across the Bank to ensure design conformity.
c. Assist regions and networks with platform technical support issues.
d. Upload all Broadcast and Multimedia unit videos to Kaltura.
e. Conduct trainings on use of Kaltura for World Bank staff.
f. Work with Kaltura manager to remediate existing content.
3. Multimedia Transition – Emerging Web
a. Work with Web Program Office and World Bank units/VPUs to migrate and transition content not suitable for YouTube to the Kaltura video platform.
b. Establish and enforce guidelines and remediation for legitimate and unauthorized World Bank YouTube and Flickr channels.
c. Handle incoming YouTube social media channel requests in coordination with Chief of Broadcast and Social Media Governance officer.
d. Work closely with Transition Team to ensure timely retrieval, compression, uploading, and output of multimedia (videos and slideshows) for World Bank country pages that are transitioning to the Adobe CQ5CMS.
4. Localization of Video: Maintenance of DotSUB Subtitling Platform
a. Upload, tag, and manage translation projects in the Kaltura video CMS.
b. Advise other units on proper use of DotSUB/Kaltura integration.
c. Ensure proper embedding and social sharing of translated content.
d. Design and maintain corporate language multilingual video players; add language dropdown options to English players.
e. Submit formal requests and obtain quotes from GSD for video translation.
5. Web Site Production and Maintenance
a. In coordination with manager of President’s Page and News Site, produce and upload multimedia assets to include in the website’s feature carousels.
b. Coordinate with news team and communications team from various Bank networks and regions on upcoming Online Media Briefing Center (OMBC) launches. Coordinate with Broadcast and Multimedia team on OMBC launch-related videos and subtitling.
c. Assist the homepage producer and multilingual producers in maintenance of World Bank homepage and various high profile web pages.
d. In coordination with the Social Media Manager, assist with creating infographics, postcards, and other design elements for web and social media platforms.
6. Blog platform support
a. Create accounts for new users. Train bloggers on technical aspects of posting.
b. Assist bloggers during annual meetings with content, image, and multimedia production.
DESIRED SKILLS AND EXPERIENCE
• Master’s or bachelor’s degree in Interactive Communications, Journalism, Marketing or other related field and a minimum 2 years of relevant work experience.
• Excellent written and spoken command of English.
• Experience working with mainstream social media content management systems, HTML, and other online presentation tools.
• A keen eye for best practices in multimedia production and engaging content for international organizations.
• Demonstrated working knowledge and application of social media communications principles and other web 2.0 technologies, including the ability to modify strategies and products to ensure their most effective use as audience engagement tools.
• Thorough technical understanding of audio-visual and electronic media.
• Proficient with video editing software such as Final Cut Pro and compression software such as Episode or Squeeze.
• Proficient with tools including Photoshop, Dreamweaver, Flash, Microsoft Office.
• High levels of initiative, judgment, and decisiveness in accomplishing tasks; proven ability to work independently; good time-management skills and an eye for detail; ability to work effectively under stress and to juggle multiple tasks within tight deadlines.
• Experience working on cross-functional teams.
• Interest in international development issues and an understanding of how communications can assist key audiences in meeting challenges.
• Strong diplomatic, interpersonal, and teamwork skills; sensitivity to working in a multicultural environment.
|About Our Company
||The World Bank is a vital source of financial and technical assistance to developing countries around the world. Our mission is to fight poverty with passion and professionalism for lasting results and to help people help themselves and their environment by providing resources, sharing knowledge, building capacity and forging partnerships in the public and private sectors.
We are not a bank in the common sense; we are made up of two unique development institutions owned by 188 member countries: the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA).
Each institution plays a different but collaborative role in advancing the vision of inclusive and sustainable globalization. The IBRD aims to reduce poverty in middle-income and creditworthy poorer countries, while IDA focuses on the world's poorest countries.
Their work is complemented by that of the International Finance Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA) and the International Centre for the Settlement of Investment Disputes (ICSID).
Together, we provide low-interest loans, interest-free credits and grants to developing countries for a wide array of purposes that include investments in education, health, public administration, infrastructure, financial and private sector development, agriculture and environmental and natural resource management.