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Publication or Company HarperCollins Publishers
Job Title Director of Digital Marketing & Product Innovation
Industry Book Publishing, Internet/Online/New Media, Marketing, Social Media, Web Development
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements The Director of Digital Marketing and Product Innovation will be responsible for creating and implementing digital marketing programs and product strategies with a focus on using new technology, social media and other digital platforms to drive awareness and exposure for our authors and brands.

Responsibilities:

- Create strategies and plans for direct to consumer promotions for our books, authors and brands, with an emphasis in targeting readers in the social media space, on web and mobile platforms and utilizing apps where applicable.
- Manage all aspects of digital product creation including requirements, budgets and timelines. - Implement RFP process and manage vendor performance and deliverables.
- Responsible for departmentís marketing and digital product processes and systems to maximize efficiencies. Identify new processes where needed to improve digital operations and systems.
- Work closely with marketing teams to ensure best practices are met across focus areas, including SEO, social, email marketing.
- Identify new business opportunities and partnerships by staying on top of trends, competition, emerging channels and best practices.
- Document and evaluate the success of digital projects, factoring in budget and resource allocations as well as sales results and marketing objectives.
- Work cross-functionally across the division and within the company to maximize and exploit digital tools, assets and partnerships for greater reach of our authors and fan base as well as sales of our products.
- Collaborate with IT and Operations to ensure that product deployments perform according to expectations, understanding our publishing rights and retailer commitments.

Requirements:

- Minimum of 7 years in digital product management and development - media and/or content company preferred.
- Experience managing a team with the ability to establish and implement process
- Self-starter with strong creative problem solving, facilitation, leadership and interpersonal skills
- Process-oriented with the ability to manage department operations and systems
- Excellent project management and organizational skills
- Successful budget formation, supervision, and accountability
- Strong communication skills. Familiarity with contacts in media and entertainment a plus
About Our Company HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation. Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious, and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

HarperCollins Publishers is an Equal Opportunity Employer
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