The primary responsibility of this role is to manage all ongoing marketing research, as well as contribute to ad hoc custom marketing research to provide a thorough understanding of the audience, their needs, and their interests for several key brands. This individual will need to build solid relationships with internal partners to communicate and discuss how insights and research impact their brands. S/he will need to leverage research to provide deep insights about the audience, as well as impact editorial and product development. The ideal individual will be someone who is curious and proactive.
This individual must have a thorough understanding of marketing research, with strong analytic and numerical skills.
S/he must have attention to detail, accuracy in his or her work, stellar communication skills, strong verbal and written skills, and the ability to multi-task in a fast-paced environment.
Solid knowledge of Powerpoint, Excel and Word, required.
SPSS a big plus.
Minimum 2-3 years marketing research experience
Experience in publishing or related media field, a plus.
Some supplier-side experience a plus.