emPowered by mediabistro post a job
 Marketing Coordinator send this job to a friend 
Publication or Company ALM Media LLC
Job Title Marketing Coordinator
Industry Marketing
Job Duration Full Time
Job Location New York, NY
Job Requirements ALM is seeking a Marketing Coordinator supporting their Small Law Marketing team. This position will report into the Director of Segment Marketing. The role will work closely with Creative Services, Product Development, Database Marketing and Sales to create and execute campaigns to drive awareness and demand for our products among target audiences that will become leads for product sales. He/she will work independently and as part of a team, providing departmental support in a fast-paced, professional, team-oriented, and challenging environment.

The ideal person for this role will be a self-starter with strong analytical and project management skills. They will also have exceptional communication skills, and the ability to manage multiple simultaneous creative processes. Candidates must be team oriented and be able to work with colleagues with diverse skillsets. Independent judgment is required to plan, prioritize and organize workload and deliver projects on deadline. The ability to identify process improvements and impact change are a plus.

Major responsibilities include:

- Marketing Planning: Create a calendar of marketing programs to drive awareness and demand for various products throughout the year, using email, direct mail, web, print and social channels. Campaigns will drive lead capture that can be provided to sales team.

- Project Management: Ongoing execution of marketing plans to drive client leads via email, web, and print. Work with Database Marketing to choose target audiences, and Creative Services to develop high-impact creative. In addition, ability to deploy email creative, provide sales support collateral, and coordinate social marketing messaging. Provide regular reporting and analysis of campaign results to recommend improvements moving forward.

- Administrative: Organize and store shared documents and collateral, assist in maintenance of marketing budgets and processing invoices, and other ad hoc duties.

- BA or equivalent degree required.
- Must have 1-2 years of work experience, preferably with a background in marketing, sales or similar field.
- Must have strong written communication skills with the ability to proofread and copyedit creative.
- Excellent skills with MS Excel, along with overall proficiency in MS Office.
- Knowledge of email deployment tools, HTML and open source content management systems are a plus.
- Strong organizational skills and the ability to multitask while meeting deadlines.
- Energetic and enthusiastic personality with a strong work ethic.
- Independent and creative thinker; self-starter.
About Our Company ALM Media, where information and opportunity meet, is the leading provider of legal business news, information and products. With a top-rated portfolio that includes The American Lawyer, Corporate Counsel, Law Technology News, Law.com, Law Journal Press, The National Law Journal, Smart Litigator and ALM Legal Intelligence, ALM offers unmatched access to key audiences in the legal community-from managing partners, litigators and in-house counsel to C-level decision-makers, technology decision-makers and practitioners in many sub-specialties. Headquartered in New York City, ALM was formed in 1998. For more information, visit ALM.com and LAW.com.

Follow us on Twitter - http://twitter.com/almjobs
Return to job listings page