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Publication or Company HigherEdJobs
Job Title Marketing Manager
Industry Marketing
Salary Leave Blank
Benefits
Job Duration Full Time
Job Location State College, PA
Job Requirements HigherEdJobs is seeking a creative and analytical person to serve as our Marketing Manager. Working with the President and with assistance from the Administrative Assistant, the goal of the position is to help plan, direct, and produce compelling marketing material that increases traffic to the site, increases sales, and enhances our brand identity.

About Us
Founded in 1996, HigherEdJobs is the leading source for jobs and career information in academia. Our website is visited by over 1,000,000 unique visitors a month. And, last year we helped 5,300 colleges and universities from the U.S. and around the world attract candidates for 116,000 open positions.

About You
We’re looking for someone who is a true marketing person, both by experience and nature. You must be interested in and excited about email campaigns, writing compelling ad copy, managing social media groups, directing graphic work, and working with the sales team. You must be able to give suggestions and direction, while also taking direction. You must routinely have great ideas while eating dinner or taking a shower. But, it’s not enough to have a great idea. You have to be able to explain why it’s a great idea and know how to use metrics and data to back it up.

Specific Job Duties Include (this is a partial list)

• Creative Execution
• Create, direct and conduct campaigns via email, traditional mail, marketing collateral, print ads, electronic ads, conferences, and within the website
• Write and manage newsletters for both higher education professionals and employers

• Strategy/Research
• Monitor sales, performance, and website traffic
• Survey our users, analyze results, and use findings to adjust message/strategy
• Manage Google AdWords account

• External Communications
• Manage marketing trades with partner organizations
• Create and distribute press releases
• Write, edit, and review articles

• Social Media
• Monitor and grow social media accounts and activity
• Form useful relationships with others in the space via social media
• Moderate social media forums

Qualifications
• Bachelors degree, preferably in marketing
• 3+ years of marketing experience (this is not an entry level position)
• Strong writing, communication, and organizational skills
• Attention to detail (our audience includes professors, so grammar errors and typos aren’t good for business)
• Knowledge of academia and the higher education industry preferred

Compensation
Position offers salary, health insurance, 401K, and paid vacation.

Apply to: MarketingManager@higheredjobs.com
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