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Publication or Company Audience Partners, LLC
Job Title Associate Digital Strategist
Industry Advertising Agency, Internet/Online/New Media
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Fort Washington, PA
Job Requirements Skills Required – Online Media Planning, Search Engine
Marketing, Display Advertising Buying, Social Networking

Primary Duties and Responsibilities:

The day-to-day responsibilities for this position include:
• Design media plans for healthcare and pharmaceutical campaigns
• Place media buys across search, display, video, social media, and mobile using Grid’s platform
• Execute display, mobile and social campaigns using Grid’s platform and healthcare datasets
• Execute and optimize SEM campaigns using Google, Yahoo/Bing and Google analytics
• Build audience segments leveraging priority datasets, industry data and marketing models
• Work with our data analytics team to create client reports that summarize their ad campaigns and the metrics around performance
• Conduct client meetings, review the results and make insights and recommendations
• Have strong communication skills and be very fun to be around
• Ability to meet deadlines in a fast paced environment

Qualifications:

• B.A./B.S. degree or equivalent required
• 2 years experience in online advertising – either at a major publisher, ad network, ad agency or in house digital media leader
• A proven ability to use search, display, mobile and video advertising to drive website traffic, fundraise and build lists
• Web savvy & knowledgeable about multiple platforms
• Excellent verbal, written, and presentation skills.
• Experience working on healthcare or pharmaceutical campaigns a plus.
• Prior experience as a website administrator or understanding of web site code would be helpful
• Google AdWords Certified, a plus

Professional:

• Natural ability to effectively communicate campaign goals, strategies and results both verbally and in writing to technical and non-technical audiences
• An inquiring mind with a strong desire to learn and to better understand how consumers live their online lives.
• Keeps up to date with new and developing platforms, emerging trends and strategies within the digital space
• Self-motivated, organized and deadline-driven with the ability manage and support multiple projects simultaneously
• Hands on understanding of online marketing including search, display, mobile, video and social media
About Our Company Audience Partners (AP) is a leading provider of data-driven interactive advertising and direct marketing solutions. AP combines proprietary data assets with a best-in-class technology platform and vast network of media partners to create value for advertisers, marketers and media organizations. Audience Partners has several solutions specifically designed to assist clients in the Healthcare industry and the Political arena.

Audience Partners, LLC seeks entrepreneurial, hard-working individuals to join our team as a Digital Strategist. The position provides an excellent opportunity for ambitious individuals to gain experience and enhance their professional skills in the rapidly emerging field of digital marketing.

Audience Partners’ Digital Strategists work from our Fort Washington office to devise and execute online advertising campaigns for high profile, sophisticated healthcare clients that include national and state private insurance providers, co-operative healthcare groups, state exchanges, as well as pharmaceutical companies. Applicants should be entrepreneurial in spirit, and eager to contribute actively to the growth of the first National Healthcare Exchange database.
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