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Publication or Company Purpose
Job Title Online Campaigner
Industry Internet/Online/New Media, Non-profit, Social Media, Advocacy, Online Organizing
Salary Competitive
Job Duration Full Time
Job Location New York, NY
Job Requirements Purpose is looking for a highly motivated Online Campaigner & Organizer who is passionate about social change, has strong political instincts, experience in issue advocacy, and compelling written and verbal communications skills. We strongly prefer someone with experience in online campaigning (this includes building lists and writing email campaigns) and a background in journalism and/or pr. As an online campaigner at Purpose, you will join our multidisciplinary team to play an essential role in our movement building initiatives for clients and incubations, helping to build grassroots support and win important victories for a variety of issues across Purpose projects. The position is based in our new office in the Flatiron District and reports to a Senior Campaigner.

• Monitor current events in key issue areas for potential campaigns and pitch ideas for campaigns
• Build relationships with key contacts at our partner organizations to stay abreast of their work and identify campaign opportunities
• Develop campaign strategy, utilizing compelling tactics (via email, social media or other channels) that move constituents to action
• Create campaign content, including drafting email and social media content
• Manage campaign execution, including setting up email blasts, petition pages, and monitoring metrics
• Occasionally work with the Purpose creative team to produce innovative campaign collateral

• Background in political advocacy, organizing, digital activism, public policy, or related field
• Ability to write quickly, persuasively and on deadline
• Proven success engaging the media and/or the public around politics, and in particular around issues of social change
• Background in pr or journalism
• Excellent writing and communication skills
• Understanding of trends in digital campaigning
• A basic understanding of list building tactics and some experience building an engaged following
• Able to combine high-level strategy and analytical thinking with tactical creativity and flair
• Ability to work well under pressure and tight deadlines, and stay organized to get a campaign out the door
Bonus if you have:
• Experience writing email action alerts
• Online campaigning/organizing experience
• Experience in online fundraising, campaign analytics, social media, or media pitching
• Technical skills, including knowledge of HTML, CSS, etc.
About Our Company Purpose creates 21st century movements. We deploy the collective power of millions of the world’s citizens and consumers to help solve major global problems. To do this, we develop and launch our own technology-driven social and consumer movements from concept to execution, using our model of movement entrepreneurship, and we partner with progressive businesses and existing organizations to create new initiatives at the intersection of mass participation, social innovation and the new economy. As pioneers in the development of cutting-edge techniques for mass digital participation, movement building and self-organization, we have built a rapidly growing social enterprise (B-corp) around this increasingly valuable expertise. Our work combines emerging technology with key insights from political organizing, behavioral economics, brand strategy, business strategy and visual and interaction design.

Purpose was born out of some of the best-known and most successful recent experiments in mass participation. Our principals are co-founders of Avaaz, the world’s largest online political movement with 22 million members and operating in 15 languages, and the creators of Australia’s GetUp!, an internationally recognized social movement phenomenon.
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