|Publication or Company
||Springer Science + Business Media
||Corporate & Health Marketing Manager
||401K/403B, Dental, Health
||NEW YORK, NY
||About our company
Springer Science+Business Media is one of the most prestigious international scientific publishers of books, journals, and electronic media today, with subsidiaries and representatives all over the world. Our publications range from medicine to all fields of life sciences, and from mathematics to engineering. Wherever scientific research is carried out, highly qualified experts count themselves among Springer's authors, including a large number of Nobel prize winners. More than 7,000 people are employed by the Springer Group worldwide.
We offer a comprehensive benefits package that includes:
- Medical, Dental and Vision
- Life and AD&D
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours
The Corporate & Health Marketing Manager works in partnership with the Global Corporate & Health marketing and sales teams to increase sales, by creating awareness, interest and demand for Springer?s eProducts. This position focuses on marketing to the Health markets on a global basis, and is responsible for the promotion of Springer?s entire product portfolio. He/she is responsible for the planning and project management of all marketing activities related to the health market including managing the project budgets. In partnership with the Director, Corporate Marketing & Account Development, he/she will set the strategy and create an annual marketing plan covering a wide variety of marketing activities, including: direct marketing, online marketing, social media, lead generation, event marketing and account development activities. Specific responsibilities include:
? Create and manage the annual marketing plan for the Hospital & Health market.
? Conduct market research to increase the understanding of the market as a whole and/or certain segments in conjunction with the market research department.
? Support lead generation/direct marketing campaigns via email, social media, advertising, telemarketing and direct mail
? Organize conferences, events and summits.
? Contribute to sales collateral program (global).
? Engage in customer programs including, Library Advisory Board, Summits, Seminars and Lunch and Learns.
? Track lead generation and ROI for designated marketing campaigns.
? Maintain CRM as it pertains to marketing activities.
? Participate and contribute to the sales and marketing teams' regular meetings.
? Reports on marketing activities and budget.
? Determine and analyze specialized needs of strategic customers; partner internally and externally to deploy marketing actions to meet these needs.
? Develop and conduct customer focused training programs to promote customer satisfaction and usage resulting in renewal and revenue growth.
? Provide pre and post-sales marketing support.
? Travel as needed to perform the duties of this role.
? Other duties as required by manager.
? 5-10 years of successful, data-driven marketing and/or sales experience for an international publisher or society journal is required; marketing / sales to healthcare industry, especially hospitals, is preferred.
? Fluency in Spanish is preferred; fluency in Portuguese is a plus.
? Experience working in a global team environment is ideal; preference given to candidates who provide examples of success while working autonomously in a team with members in remote locations.
? College degree required.
? Excellent communicator, must possess excellent Grammar and English skills.
? Up to 30 percent travel.
Please apply using our online application system.
Visit our web site at www.springer.com.
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We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted.
Springer Science+Business Media, LLC is proud to be an Equal Opportunity Employer.