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Publication or Company HarperCollins Publishers
Job Title Marketing Analytics Associate
Industry Book Publishing, Marketing
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements HarperCollins Publishers is currently seeking a Marketing Analytics Associate to build reporting and analysis around marketing metrics, and to manage the daily operations of analytics systems. The Marketing Analytics Associate will report jointly to the Marketing Partnerships Director and the Director of Audience Development, and work with a cross-functional team of sales, legal, product development and other colleagues.

Responsibilities fall into 2 key areas:

1.Implementation:
?Serve as primary owner of HC analytics tools, including both standard analytics packages (Google Analytics) and proprietary systems.
?Define technical requirements for analytics capture and liaise w vendors to ensure proper implementation across all marketing channels.
?Ensure that standard Key Performance Indicators (KPIs) are defined as part of all marketing initiatives, and that all activations are consistently coded to capture KPIs.
?Set-up standardized reporting and generate post-campaign analysis as needed.


2.Analysis:
?Interpret data to develop and convey actionable insights based on KPIs and other metrics.
?Identify opportunities for campaign optimization based on analysis of marketing data.
?Work with Sales Analytics teams to develop predictive models of consumer behavior that incorporate marketing analytics, point-of-sales data and other key metrics.
?Work with marketing product owners to optimize channel performance based on KPIs.

Requirements:

?Track record of working for corporations known for superior consumer insights and data-driven marketing
?1-2 years of experience in major analytics packages, such as Google Analytics, CoreMetrics and Omniture
?Excellent quantitative and analytical skills
?Understanding of optimization toolset, including A/B testing and regression analysis
?Strong communications skills, including the abilities to distill and relay data to a variety of audiences, and to act in a client-facing capacity
?Must be a self-starter capable of building systems and processes from the ground up
?MBA or undergraduate business, economics, or mathematics degree preferred
About Our Company HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation. Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious, and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

HarperCollins Publishers is an Equal Opportunity Employer
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