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 Brand Director, Fitbie.com/Rodalenews.com send this job to a friend 
Publication or Company Rodale, Books
Job Title Brand Director, Fitbie.com/Rodalenews.com
Industry Internet/Online/New Media, Magazine Publishing
Job Duration Full Time
Job Location New York, NY
Job Requirements The Brand Director, Fitbie & Rodale News is charged with leading and growing web brands focusing on wellness, sustainability, diet, and fitness through a re-development into an integrated media model with multiple streams of income leveraging assets from the Rodale Book group. This position will report to the Publisher of the Book Group and be a key member of the Book Group leadership team. Staffs of the web brands will report to this position.


o Oversee all business functions of sites, including product development, audience acquisition and retention, business planning and metrics, and revenue generation
o Develop healthy integrated media revenue model including direct ecommerce of books, advertising, and new digital products
o Develop and execute end-to-end consumer marketing strategies using all platforms—site, social media, email, and author platforms
o Identify new revenue opportunities; work across book group to develop and launch new products and site experiences
o Lead the teams for the sites and lead the cultural change necessary to grow these brands


o Minimum 7 years of digital marketing/business development/brand experience
o Ability to build and manage a product roadmap
o Expertise/skills in audience development
o Expertise/skills in social media
o Experience in direct-to-consumer commerce a plus
o Proven leadership ability and entrepreneurial drive
o Provide long-range vision and strategic planning for existing brands, vertical strategy, new brands, and structural synergies across brands and the book group
o Personal interest in wellness and lifestyle content
About Our Company Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE'S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.
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