|Publication or Company
||Common Sense Media
||Director - Brand Marketing
||Marketing, Non-profit, Social Media
||401K/403B, Dental, Health, Telecommute Policy
||San Francisco, CA
||The Director of Brand Marketing is responsible for the development of the Common Sense Media Brand. He/she is a champion for the brand and leads ongoing marketing efforts through marketing channels including broadcast, print and other channels. He/she reports to the Vice President of Marketing, and works closely with cross-functional teams and agency resources to define and execute programs and campaigns that drive awareness and engagement. This position is based in San Francisco, CA. Sorry, no relocation is available.
WHAT YOU'LL DO:
Brand Platform Implementation (20%)
Refines master brand communications platform and messaging architecture post research; rolls out and trains staff.
Oversees development of creative/communications to ensure consistent brand messaging.
Works cross functionally with other groups to make all employees keepers of the brand in their roles.
Consumer Insights and Measurement (25%)
Designs and conducts research to understand users.
Test and track effectiveness of marketing efforts, analyze to optimize efforts
Creates tools to bring knowledge of our consumer to all staff—personas, segmentation, etc.
Use panel, quantitative and qualitative methods to gather insights.
Brand Marketing (55%)
Create brand campaigns and promotional plans that significantly increase awareness of Common Sense Media brand and drive acquisition.
Identify non-traditional opportunities to drive engagement, including but not limited to viral marketing (via social media) and work of mouth programs.
Manage agency partners to execute marketing communications that are on brand and maximize opportunity to expand engagement.
Manage seasonal campaign process, lead successful execution of campaigns working cross functionally with all channels including education market, cable partners, PR, policy, product and editorial.
Work with business development team to define needs/impression targets, manage relationships to maximize execution of partnerships.
WHAT WE NEED TO SEE ON YOUR RESUME:
Excellent brand and creative skills assessing messaging working with creative teams
Strong marketing and strategy background where innovation/creativity is key
Understanding of research methodologies, experience measuring impact, validating brand messaging/communications
Detail-oriented and strong follow-through
Execution-focused and able to convert energy and strategy into action and results
Understanding of media—strategy/mix across broadcast, print, online, social, etc.
Initiative and resourcefulness; ability to drive results in creative ways even when having limited resources
Strong teamwork and partnership building skills; cooperative working style
Flexible and responsive; able to perform in a dynamic work environment.
Enthusiastic, can-do attitude
A passion for the Common Sense Media brand and mission—understanding their needs and serving them
Strong leadership and persuasive communication skills; ability to influence, communicate vision and motivate people
Take significant responsibility for projects' successes and/or challenges including business results
Demonstrate integrity, maturity, and set an example of constructive, positive leadership for the team and vendors
Experience & Education
8-10 years of related work experience in brand development and brand marketing including partner development.
Demonstrated leadership with 5-6 years of employee management/supervisory experience.
Must have past successes developing consumer brands including measurement/evaluation of mix/strategy.
Experience managing advertising, design and/or word of mouth efforts/resources.
Bachelor’s degree in marketing or equivalent
MBA a plus
|About Our Company
||Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology.
We exist because our nation's children spend more time with media and digital activities than they do with their families or in school, which profoundly impacts their social, emotional, and physical development . As a non-partisan, not-for-profit organization, we provide trustworthy information and tools, as well as an independent forum, so that families can have a choice and a voice about the media they consume.