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Publication or Company Rumble Entertainment, Inc.
Job Title User Acquisition Manager
Industry Entertainment, Internet/Online/New Media, Marketing, Social App Gaming
Salary Competitive
Benefits 401K/403B, Dental, Flexible Hours, Health, Stock/Options, Telecommute Policy
Job Duration Full Time
Job Location San Mateo, CA
Job Requirements Job Responsibilities:
-Own and manage user acquisition across the Rumble game portfolio
-Plan and manage Rumble advertising budgets
-Develop creative and innovative solutions for Rumble’s player acquisition and email marketing activities across multiple games, devices and channels
-Work with advertising platform representatives at Facebook, Google, Apple and third-party networks
-Test and iterate on ad creative with the Rumble art team to drive CTR and ROI
-Lead and streamline paid acquisition marketing efforts to achieve Volume, Quality and ROI acquisition goals
-Develop and test new acquisition marketing channels
-Manage and develop A/B testing programs to maximize acquisition efforts and returns
-Work with Platform, Publishing and Game leads to define and implement analytics and optimizations to measure and improve advertising ROI
-Generate performance reports of campaign effectiveness
-Present acquisition strategies and outcomes to the senior executive team

Experience & Skills:
-Experience and proven success with performance marketing on Facebook, iOS and Android marketplaces
-Expert knowledge around online game marketing metrics, specifically eLTV, CTR, ROI and A/B testing
-Proven track record of managing, growing and optimizing acquisition campaigns and partnerships
-Experience buying and negotiating ad buys with third-parties and agencies
-BA required; MBA or equivalent experience is preferred
-Advanced Excel and SQL query skills

Additional Requirements:
-A passion for core and mid-core free-to-play games
-Desire to be an owner and part of a small team
-Ability to both interface with senior-staff and deliver hands-on tactical marketing solutions
-Excellent organization, communication and interpersonal skills
-Proactive problem solving skills
-Collaborative approach to working with cross-functional teams
-Strong references
About Our Company Rumble Entertainment is a developer and publisher of connected games. We were founded in 2011 with a mission to create the most engaging and fulfilling online game experiences on the planet. All of our games are free-to-play and available across your favorite devices and social networks. We are unique in our focus on the gamer audience and our exacting standards around quality gameplay. Our passion is to create experiences that surprise and delight our players. By combining the best of AAA game design with free-to-play accessibility, we believe we will change the way gamers play together.
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