|Publication or Company
||Disney Interactive (Sales Development Manager)
||Sales Development Manager
||The Sales Development Manager is responsible for the creation of new marketing opportunities, promotional ad products, sales materials and trade marketing efforts that enable the ad sales team to sell progressive advertising solutions (both to external advertisers and Disney affiliated advertisers). This position provides national coverage in creating marketing and promotion opportunities for the following Disney Interactive properties, including but not limited to: Babble.com, Spoonful.com, BabyZone.com, Story App. Additionally, this position plays an important role in helping create Disney Media Sales & Marketing cross-platform ad solutions with Disney.com, Connected TV Apps, and Disney Mobile.
Specifically, the individual will contribute to the project management of digital marketing/promotion concepts that meet an advertiser’s objectives, including participation in the ideation, development of the ad solution, upkeep of status reports and roll-out of sales materials. The role also includes the communication and dissemination of the sponsorship opportunities to the national ad sales force, including on-going updates on established sales communication tool. Furthermore, this individual will assist the Manager, Sales Strategy & Development in managing the relationships with our online content partners, business units across the Walt Disney Company and execution of Disney Interactive trade marketing. Overall, this individual will be responsible for creating innovative advertising solutions, promotions, and custom marketing programs within the Disney Interactive ad sales organization and contributing to Disney Media Sales & Marketing efforts.
• Working with Manager, Sales Strategy & Development, product, research, editorial, and revenue operation teams to design compelling sales materials and ideate creative new sales opportunities. Look internally at marketing communications and tools, assessing future tools and recommend strategic direction for assigned areas.
• Manage and update evergreen sales materials
• Manage property relationships and communicate opportunities to the sales team. Provide input on sales tools and materials.
• In supporting Manger, Sales Strategy & Development, successfully partner with internal business units and product development teams to formulate online and cross media ad sales solutions (marketing/promotions tools) consistent with industry trends and category revenue goals.
• Contribute to efforts in gathering insights and strategy on audience, product, competitive, potential customers and market segments.
• Support development of sales and marketing educational tools that keep Sales and the Marketing & Promotion teams updated, informed and efficient.
o Minimum of 4 years online marketing/promotional/media experience
o Proven track record in developing successful advertising, marketing or promotional campaigns
o Experience working with nation-wide clients; business development and relationship management skills preferred
o Proven skills in creativity, problem-solving, follow-through, attention to detail, and priority setting
o Excellent written and verbal communication skills, including negotiation and presentation skills
o Sharp business sense, resourceful, innovative and responsive to change
o Proven relationship building skills
o Excellent computer skills – Highly proficient with MS Powerpoint, Word, and Excel
o Experience in Internet or Entertainment Marketing/Promotions; or experience with online advertising agencies
o Ability to multitask and lead several projects at once
o Proven ability to manage multiple internal client and external customer relationships and manage through conflict, driving groups to collective business decisions
o Photoshop and Keynote a plus
o Analytical and quantitative skills are a plus
o A passion for creativity; the creative drive to develop rich, dynamic, and exceptionally effective advertising strategies
BA/BS required (marketing, sales business, or related field preferred).
|About Our Company
||Disney Interactive, the interactive entertainment affiliate of The Walt Disney Company, creates immersive, connected, interactive experiences across console, online, mobile and social platforms to entertain and inform audiences around the globe. Disney Interactive mission is to deliver Disney content to fans, whenever and wherever they want it, through numerous interactive media platforms. Disney Interactive operates five global product groups:
Disney Core Games produces experiences for video game consoles like Nintendo Wii™, Nintendo 3DS™, Xbox 360® video game and entertainment system and PLAYSTATION®3 computer entertainment system.
Disney Interactive Media produces Disney.com and a portfolio of leading lifestyle websites for families, including Babble.com and Spoonful.com.
Disney Interactive Worlds develops online virtual worlds and provides connected game-play experiences for children around the globe
Disney Mobile Games creates high-quality original gaming experiences for mobile devices. In addition, Disney Interactive manages a Disney-branded mobile phone service in Japan in association with Softbank
Disney Social Games develops best-in-class social games on Facebook, Playdom.com and mobile platforms.
All five product groups work together to create a variety of connected, multi-platform entertainment experiences